Embryriddle
Digital Marketing Specialist
Prescott, AZ · Full-time
Sponsorship not specifiedDetected 7 days ago
Computer VisionSalesforceGoogle AnalyticsCRMLeadershipCommunicationCollaborationProblem Solving
About the role
- Embry-Riddle Aeronautical University (ERAU) seeks a dynamic, student-centered, and forward-thinking Digital Marketing Specialist to provide visionary leadership.
- The Specialist is responsible for organizing, tracking and maintaining landing pages to ensure they are current, aligned with current priorities and properly functioning.
- The Specialist communicates with university stakeholders, including deans, program coordinators and university leadership to meet institutional needs.
Responsibilities
- B uild, update and manage campaign landing pages within a content management system, ensuring accuracy, organization and alignment with campaign goals and user experience best practices
- I nterpret CRM data to support reporting efforts
- T roubleshoot issues and support quality assurance across marketing platforms and assets
- They own landing page development and management, ensuring accuracy, consistency and performance across campaigns.
Requirements
- Whether you are an educator, researcher, administrator, technologist or industry professional, your work at Embry-Riddle will contribute to something bigger than a job.
- Qualifications
- Required Experience
- Experience in conversion-driven landing page design
- Experience working in higher education
- Required Education
Nice to have
- 3-5 years of work experience in digital marketing, digital strategy or related fields
- Experience working within a CMS, preferably Sitecore or a similar platform
- Experience in writing digital ad copy and campaign messaging
- Experience working in paid digital media (Google, Meta, LinkedIn, TikTok)
- Experience in CRM systems such as Salesforce
- Experience in GA4
- Relevant certifications in digital marketing, analytics or CRM platform s
- Bachelor's degree in digital marketing, communications, business or a related field
Skills
- Working knowledge of digital marketing concepts, including campaign execution, conversion and the prospective student journey
- Strong attention to detail and quality assurance skills
- Ability to monitor campaign performance and identify issues, inconsistencies or anomalies in ad platforms
- Analytical and problem-solving skills
- Strong collaboration and communication skills, with the ability to work effectively with cross-functional teams and stakeholders
- Ability to work independently, prioritize tasks and exercise sound judgment in a fast-paced environment
- Cover letter
- Full CV
- To submit your application for this opportunity, please visit the Embry-Riddle Career Site and search for requisition number R311767.
- Complete submissions include:
- Current Embry-Riddle employees: Please apply directly through the ERAU Employee Hub Central application within Workday.
Compensation
- Retirement Contributions: ERAU contributes 6% of your base salary to your retirement plan and offers a 4% matching contribution - with no vesting period.
Benefits
- ERAU contributes 6% of your base salary to your retirement plan and offers a 4% matching contribution - with no vesting period.
- Generous Time Off: Enjoy up to 18 days of paid leave in your first year, including 3 days granted upon hire and 15 days accrued throughout the year.
- Tuition Coverage: Get 100% tuition coverage for yourself for one undergraduate and one graduate degree, and discounted rates for your spouse and dependent children up to age 26.
- Personal Leave: Relax with 15 days of personal leave for non-exempt employees or 18 days for exempt full-time employees in your first year.
Company info
- With more than 165,000 alumni around the world, our impact reaches every corner of the aerospace, aviation, defense and technology industries.
- Today, our faculty, researchers and professiona l staff are advancing innovation across aviation, space, artificial intelligence, cybersecurity, autonomous systems and next-generation engineering.
- Working alongside industry leaders, government agencies and innovators, they are solving real-world challenges and shaping the technologies that will define tomorrow.
- Join a community driven by discovery, purpose and excellence-and help shape the future of aerospace.
- For nearly 100 years, Embry-Riddle has been the world's leading aviation and aerospace university, educating more than 30,000 students across residential campuses in Daytona Beach, Florida, and Prescott, Arizona, as well as through a global network of Worldwide locations and online programs.
- Generous Time Off: Enjoy up to 18 days of paid leave in your first year, including 3 days granted upon hire and 15 days accrued throughout the year. You'll also receive 9+ paid holidays, including the day after Thanksgiving and the week between Christmas Eve and New Year's Day.
- Retirement Contributions: ERAU contributes 6% of your base salary to your retirement plan and offers a 4% matching contribution - with no vesting period.
- We strive to ensure that all faculty, staff, and students are treated fairly and provided equal opportunities for employment, advancement, compensation, training, and other benefits of employment.
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This listing is sourced directly from Embryriddle's careers page and normalized into a canonical job model.