Cirque du Soleil Entertainment Group

Head of Sales & Marketing – Blue Man Group and VStar Entertainment

Orlando, FL · Full-time

Sponsorship not specifiedDetected 50 days ago

Data AnalysisCRMSalesForecastingBudgetingPerformance ManagementResearchLeadershipCommunicationMentoringDemand Planning

About the role

The Head of Sales & Marketing is an Executive responsible for driving ticket revenue, brand growth, and audience development across a portfolio of resident and touring theatrical productions.

Responsibilities

Build and lead a high ‑ performance team that is deeply data ‑ driven, comfortable testing and refining new commercial theories, able to pivot quickly in response to market signals, and highly motivated to consistently surpass revenue and growth KPIs.
Partner closely with Operations, Finance, Production, and Creative teams, and more specifically the Head of Commercial Operations to align Commercial strategies with Operational realities.
Develop and execute comprehensive Sales and Marketing strategies across multiple demographics and cities to maximize revenue and attendance across resident and touring productions.
Partner with the President/CEO and Executive leadership to shape long ‑ term Commercial strategy and support company ‑ wide growth initiatives.
Lead pricing, ATP, and yield strategies with Revenue Management to optimize revenue performance across all markets.
Drive demand generation, audience acquisition, and customer lifecycle strategies for diverse productions and markets.
Establish and maintain strong relationships with presenters, venues, promoters, ticketing partners, and commercial stakeholders to maintain IP market prominence.
Drive brand growth and positioning, ensuring each production builds long-term brand equity while maximizing short-term performance.
With a dedicated team of experts, lead a comprehensive Social Media strategy across all platforms and unique brands/voices.
Drive brand positioning and campaign strategy for new launches, ongoing productions, and touring rollouts.

Compensation

Set clear, annual performance expectations and KPIs across Sales, Marketing, and Revenue Management functions.
Build annual sales, promotion and pricing plans that align with revenue targets and historical data per market.

Benefits

We do not discriminate against applicants or employees because of their race, creed, color, age, religion, sex, disability, sexual orientation, marital status, military status, national origin or ancestry.

Equal opportunity

equal opportunity employer.

Apply directly at Cirque du Soleil Entertainment Group →Create a free account for alerts like this View Cirque du Soleil Entertainment Group immigration profile

This listing is sourced directly from Cirque du Soleil Entertainment Group's careers page and normalized into a canonical job model.