GEICO
Marketing Investment - Senior Analyst
Bethesda, MD, USA · Senior
Stay score
odds of building a lasting career here
Sponsors, but it's cap-subject — you still face the weighted lottery (~45% per draw at Level III). Good if you win; have a cap-exempt backup on your list.
Lottery odds assume a STEM candidate.
Personalize to your clock →H-1B wage level
the lottery is wage-weighted — each level is one more entry
$22,977 more — $123,427 — moves this role to Level III and 3 lottery entries. That figure is inside the range the employer already advertised.
Based on the DOL prevailing wage for this occupation and worksite, a base salary of $123,427 would place this position at wage Level III. That figure is within the posted range, and I'd like to target it. This role classifies under "Financial and Investment Analysts" for prevailing-wage purposes.
DOL prevailing wage, 2026-27 wage year · Financial and Investment Analysts (13-2051) · Washington-Arlington-Alexandria, DC-VA-MD-WV. Wage level is derived by USCIS from the offered wage, occupation and worksite; the occupation shown is inferred from the job title.
Community outcomes
No reports yet — be the first to help the next applicant.
About the role
- When you join our company, we want you to feel valued, supported, and proud to work here.
- The Senior Analyst is responsible for the planning, tracking, and optimization of marketing spend to maximize impact and ensure financial discipline.
- Multiple factors are taken into consideration to arrive at the final hourly rate/ annual salary to be offered to the selected candidate.
Responsibilities
- Build and maintain budget models that align spend to goals and enables scenario planning in support of changes to business priorities in order to maximize return on investment.
- Own marketing spend governance: approvals, spend thresholds, vendor onboarding, PO requests, MA approvals, and invoice processes.
- Partner with Procurement and Finance to ensure contract compliance, correct coding of financial artifacts, and timely accruals.
- Implement controls to reduce maverick spend and improve audit readiness (documentation, SOWs, terms, and approvals).
- Periodically optimize spend taxonomy (product, channel, campaign, program type, region, cost center).
- Create executive dashboards and summaries for CMO/VPs: spend pacing, forecast risk, and reallocation recommendations.
- Support Finance with month-end close, accruals, and variance narratives specific to marketing activity.
- Support Analytics in connecting spend with outcomes: MMM, PAS, CAC, CPL, ROAS.
- Support business case development for incremental investment, headcount, tools, and agencies.
- Maintain and enhance tools used for budget tracking (Excel, ERP, procurement system, or marketing spend platforms), with an eye toward automation and future proofing for Marketing Investment organization.
Requirements
- Bachelor's degree in Finance, Accounting, Business, Economics, or related field
- 5+ years in budgeting/FP&A/financial operations with direct marketing spend exposure
- Experience with financial systems and budget/reporting tools, such as Workday, Excel, and Power BI
Nice to have
- Oversight of large marketing budgets, including agency and media spend portfolios
- Experience working in a matrixed environment across multiple stakeholders
- Familiarity with purchase order, invoice, and month close workflows, including managing accruals
- Advanced Excel (models, pivots, scenario planning) and strong financial acumen
- Ability to translate marketing plans into budgets and forecasts
- Strong stakeholder management with marketers and finance leaders
- Process orientation (governance, documentation, audit readiness)
- Data storytelling for executive audiences
Compensation
- $100,450.00 - $157,850.00 The above annual salary range is a general guideline.
- Multiple factors are taken into consideration to arrive at the final hourly rate/ annual salary to be offered to the selected candidate.
- Great Rewards: Competitive pay, benefits, and flexibility to support your well-being and future.
- Partner with Marketing leaders to develop annual and quarterly budgets that achieve strategic objectives.
- Manage monthly, quarterly, and annual rhythms within the Marketing org to enable transparent budget management across the team holding budget managers accountability for reforecasts and identification of risks and opportunities for spend optimizations.
Benefits
- Factors include, but are not limited to, the scope and responsibilities of the role, the selected candidate's work experience, education and training, the work location as well as market and business considerations.
Company info
- Protecting customers through life's twists and turns with innovation and integrity.
- Great Careers: Personalized development programs, mentorship, and certification assistance.
- Great Culture: Inclusive and collaborative culture rooted in shared success.
- Great Rewards: Competitive pay, benefits, and flexibility to support your well-being and future.
- The equal employment opportunity policy of the GEICO Companies provides for a fair and equal employment opportunity for all associates and job applicants regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity, marital status, familial status, disability or genetic information, in compliance with applicable federal, state and local law.
- GEICO hires and promotes individuals solely on the basis of their qualifications for the job to be filled.
- GEICO reasonably accommodates qualified individuals with disabilities to enable them to receive equal employment opportunity and/or perform the essential functions of the job, unless the accommodation would impose an undue hardship to the Company.
- This applies to all applicants and associates.
- GEICO also provides a work environment in which each associate is able to be productive and work to the best of their ability.
- We do not condone or tolerate an atmosphere of intimidation or harassment.
- We expect and require the cooperation of all associates in maintaining an atmosphere free from discrimination and harassment with mutual respect by and for all associates and applicants.
Visa & Work Authorization
- At this time, GEICO will not sponsor a new applicant for employment authorization for this position
This listing is sourced directly from GEICO's careers page and normalized into a canonical job model.