RapidSOS

RapidSOS

Senior Product Marketing Manager

US Remote · Senior

Sponsorship not specifiedDetected 34 days ago
Product StrategySalesCustomer SuccessCommunicationCollaboration

About the role

  • In the time it takes you to read this job description, RapidSOS will have handled ~1,380 emergencies.
  • We're seeking a Senior Product Marketing Manager to define and execute marketing strategies that connect our innovative technology with the evolving needs of public safety professionals.
  • This role covers the full scope of product marketing at RapidSOS.

Responsibilities

  • Develop positioning and messaging that resonate with public safety or enterprise professionals, emphasizing product value and differentiation.
  • Track the competitive landscape and maintain a current point of view on how RapidSOS differentiates, translating that into positioning guidance the field can actually use in a sales conversation.
  • Partner with Product and Engineering teams to understand product functionality and translate product functionality into field-ready language. Build the AI-assisted content workflows that keep that translation current as the product evolves.
  • Collaborate closely with Sales, Customer Success, and Product teams to align product messaging and field enablement efforts.
  • Develop and evangelize AI workflows, prompt libraries, and content templates that expand what the broader PMM and GTM team can produce independently, reducing bottlenecks and raising the floor on output quality across the org
  • Create and deliver training materials, sales enablement collateral, and messaging frameworks to empower Sales and Customer Success teams, using AI-assisted workflows that reduce time-to-first-draft and keep materials current as messaging evolves.
  • Support field teams with impactful storytelling, ensuring they are equipped to communicate the value of RapidSOS solutions to public safety audiences.

Requirements

  • 7+ years of experience in marketing or product roles, including a minimum of 4 years with responsibilities in product marketing in B2B SaaS or B2G environments.
  • You have a bias for action and have built a thing, not just contributed to it.
  • You have saved workflows and templates you built yourself, and you're looking for a place to take that further.
  • In practice, ownership will be divided across audiences and workstreams as the team grows, but the ideal candidate is someone who can operate across all of it and help us figure out where to specialize.
  • Builder Mentality: You have a bias for action and have built a thing, not just contributed to it.

Skills

  • Strong written and verbal instincts, externally and internally.

Company info

  • Influence product roadmap and marketing priorities by bringing a clear, evidence-backed point of view on what target customers and prospects need.
  • Gather and analyze quantitative and qualitative feedback from the field, customers, and public safety stakeholders to inform product and marketing strategies, leveraging AI workflows to make processes more repeatable.
  • At RapidSOS, we are committed to using technology to build a safer, stronger future and working together to save lives.
  • We're in an exciting phase of growth, welcoming new members from across the globe to our mission-driven, ambitious, and inclusive team.
  • Our work is founded on our values of elevating purpose, inventing tomorrow, delivering with urgency, serving with integrity, and winning together, all of which support a company culture where people can innovate, collaborate, grow, and, above all, make an impact.

This listing is sourced directly from RapidSOS's careers page and normalized into a canonical job model.