Integrated Media Strategy Lead
Chicago Commercial Center · Senior · Full-time
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About the role
- Join the team behind iconic brands like Huggies®, Kleenex®, Cottonelle®, Scott®, Kotex®, Poise®, Depend®, and Kimberly-Clark Professional®.
- At Kimberly-Clark, it's all here for you-innovation, growth, and the chance to make a real impact.
- You're not the person who will settle for just any role.
Responsibilities
- Develop one unified integrated media strategy that connects National media, Retail media, Organic Social, Influencer/Creator, etc. (across paid, owned, and earned) in service of brand growth.
- Partner with the Brand Content & Connections Lead, media AOR, Demand Creation Leads, Insights & Analytics, and other SMEs to define measurable KPIs and determine optimal channel and budget allocation.
- Coordinate with agency and internal partners to optimize reach, frequency, and incrementality across all touchpoints, minimizing duplication and maximizing impact.
- Champion and build strategy for effectiveness gains as primary strategy for brand growth, while governing plans and execution to maintain/improve efficiency
- Steward in‑market paid media performance with agency partners, ensuring pacing accuracy, optimization, and investment quality.
- Lead quarterly MMM inputs and performance reporting, translating insights into clear optimization actions.
- Support capability advancement for KCNA at large by contributing to enterprise test & learn agenda, codifying learnings into best practices, and championing high standards of excellence and innovation in media
Requirements
- Bachelor's degree in Marketing, Business, or a related field.
- 7+ years of media or communications planning experience with a strong track record of driving brand growth
- Expertise in digital media landscape, inclusive of understanding of retail media networks
- Strong business acumen and curiosity with ability to interpret performance drivers
- Experience within CPG marketing
- Experience in integrated communications strategy and audience strategy
- Experience managing large, multi‑agency ecosystems
- Master's degree in Marketing, Business, or related field
Compensation
- 140,320 - 173,360 USD
- At Kimberly-Clark, pay is just one aspect of our total rewards package, which also includes a variety of benefits and opportunities to achieve, thrive and grow.
- Along with base pay, this position offers eligibility for a target bonus and a comprehensive benefits suite, including our 401(k) and Profit Sharing plan.
- The anticipated base pay range for this role is provided above for a fully qualified hire.
- Actual pay will depend on several factors, such as location, role, skills, performance, and experience.
- Please note that the stated pay range applies to US locations only.
Company info
- For a complete overview, see www.mykcbenefits.com Flex That Works at Kimberly-Clark We believe great work happens when people come together with purpose.
- That's why we offer a flexible work model that blends remote work with intentional in-person collaboration - helping you connect, grow, and innovate while maintaining the balance you value.
Visa & Work Authorization
- However, Kimberly-Clark will provide assistance and financial support to obtain immigration visas and work authorization for the chosen candidate, if needed.
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