tastytrade

Senior Director, Brand & Product Marketing Strategy

Chicago, IL · Director · Full-time

Sponsorship not specified$195k-$230kDetected 8 days ago

LeadershipCommunication

About the role

From first strategic thought to the last asset a customer sees, you make sure what we say is sharp, on brand, and worth paying attention to.
You are the single person accountable for the message surviving every handoff intact.
In a brokerage, message integrity is two things at once: editorial and regulatory.

Build a real product marketing discipline where there is ad-hoc coordination. Own the launch calendar, gate process, and cross-org dependencies so every launch runs from one master plan.
Translate customer segmentation into positioning that speaks to our highest-value targets. Own a live competitor matrix
Own messaging and editorial standards across owned social and communications. Hold a brand voice consistent on every surface we control.
Own communications, PR announcements, brand moments, and the narrative around launches. Amplify executive voices and turn earned moments into owned content.
Build and operate this function
Own the creative quality bar and the production pipeline end to end. Compress cycle time by pairing internal leads with outside resources, scaling partner capacity to meet demand without quality drift.
Support revenue, new accounts, and ARPU by contributing to the upper-funnel quality and message that make them move.
Support CAC and conversion by raising the quality of the message and creative that prospects encounter before they ever reach a performance channel.

12-15 years in leading marketing with real depth across product marketing, brand, and creative.
The work must be the best in the category, and it must clear review.

Track brand health, compliance, first-pass approval rate, and review cycle time.

This listing is sourced directly from tastytrade's careers page and normalized into a canonical job model.