Cognex
Director, Global Demand Generation
Natick, Massachusetts · Director
Sponsorship not specifiedDetected 30 days ago
SEMSalesforceLeadership
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odds of building a lasting career here
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Cap-exempt (no lottery)0
Sponsors this role90
Entry-level history0
PERM / green-card track0
Lottery odds40
Fits your clock70
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Green-card filing pattern in this occupation
Context, not a finding about this posting: of this employer's 14 green-card filings in this occupation, 100% were for a worker who already held the job.
Green-card follow-through: 100%
Of 9 labor certifications old enough to have been used, 0 expired without the employer filing the next step. Median time from filing to decision: 487 days.100% of their filings were for a worker who already held the job.Only certifications past the 180-day window are counted — recent ones cannot have expired yet.
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About the role
- About us- Cognex is the largest, most successful and recognized global player in industrial machine vision!
- We are a financially strong, international company with no debt and have been in business for over 40 years.
- Using advanced optics, image sensors and artificial intelligence software Cognex vision and ID systems capture an image then analyze it to make sense of what's being seen.
Responsibilities
- ABM Transformation: Lead the selection and implementation of our first ABM platform. Design the "Cognex ABM Playbook" to penetrate top-tier accounts and new market segments, collaborating closely with the BDR team (housed in Marketing Ops).
- Maximize LTV: Design and execute cross-sell and up-sell campaigns to the existing global customer base, leveraging intent data and usage signals to identify expansion opportunities.
- Full-Funnel Optimization: Own the primary KPIs of New Contacts, Leads, Opportunities, and Sourced Bookings. You will identify friction points in the existing funnel to increase sales productivity.
- you continually optimize the Marketing-to-Sales handoff. This includes setting Service Level Agreements (SLAs) for lead follow-up and monitoring the "days in status" for leads to prevent pipeline stagnation.
- The "Data-Heavy" Mindset: Expert-level ability to manipulate Salesforce data to track attribution, forecast lead volume, and prove marketing's impact on the bottom line.
Requirements
- Required Experience & Skills
Nice to have
- 12+ years of B2B Demand Generation experience in a high-growth tech environment (hardware or industrial tech experience is a plus).
Compensation
- A reasonable estimate of the base salary range for this role is 175,000 USD - 245,000 USD.
Benefits
- Strategic Growth Roadmap: Develop and "sell" the multi-year demand generation vision to the executive team and sales leadership, justifying incremental headcount and budget based on data-backed ROI projections.
Company info
- Cognex is the largest, most successful and recognized global player in industrial machine vision!
- We are deeply committed to fostering an inclusive and equitable work environment, guided by our "Work Hard, Play Hard, Move Fast" culture, which celebrates employee innovation, determination, and dedication in a dynamic, fun, and distinctive atmosphere.
- We are working on a hybrid schedule, 3 days in the office, 2 at home.
- Cognex is seeking a Director of Global Demand Generation to serve as the chief architect of our growth engine.
- You are a data-heavy strategist who thrives on turning complex market data into scalable execution.
- You will lead a 20-person global team, manage a $5M+ budget, build the blueprint for an expanded Account-Based Marketing (ABM) and Customer Marketing motion, and define a strategic roadmap for growth.
- Global Team Leadership: Manage a distributed 20-person team organized by region (Americas, EMEA, APAC) and two specialized Centers of Excellence (Email and Tradeshows).
- Establish Customer Marketing Strategy: Build a program specifically designed to reduce churn by identifying "at-risk" behaviors through AI data mining and engaging customers with targeted value-add content.
Equal opportunity
- Cognex is an equal opportunity employer.
- Cognex evaluates qualified applicants without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability/handicap status or any other legally protected characteristic.
This listing is sourced directly from Cognex's careers page and normalized into a canonical job model.