Cognex
Director, Global Demand Generation
Natick, Massachusetts · Director
Sponsorship not specifiedDetected 30 days ago
SEMSalesforceLeadership
About the role
- Using advanced optics, image sensors and artificial intelligence software Cognex vision and ID systems capture an image then analyze it to make sense of what's being seen.
- Cognex is seeking a Director of Global Demand Generation to serve as the chief architect of our growth engine.
- You are a data-heavy strategist who thrives on turning complex market data into scalable execution.
Responsibilities
- ABM Transformation: Lead the selection and implementation of our first ABM platform. Design the "Cognex ABM Playbook" to penetrate top-tier accounts and new market segments, collaborating closely with the BDR team (housed in Marketing Ops).
- Maximize LTV: Design and execute cross-sell and up-sell campaigns to the existing global customer base, leveraging intent data and usage signals to identify expansion opportunities.
- Full-Funnel Optimization: Own the primary KPIs of New Contacts, Leads, Opportunities, and Sourced Bookings. You will identify friction points in the existing funnel to increase sales productivity.
- you continually optimize the Marketing-to-Sales handoff. This includes setting Service Level Agreements (SLAs) for lead follow-up and monitoring the "days in status" for leads to prevent pipeline stagnation.
- The "Data-Heavy" Mindset: Expert-level ability to manipulate Salesforce data to track attribution, forecast lead volume, and prove marketing's impact on the bottom line.
- Funnel Velocity Optimization: You don't just fill the top; you continually optimize the Marketing-to-Sales handoff.
- This includes setting Service Level Agreements (SLAs) for lead follow-up and monitoring the "days in status" for leads to prevent pipeline stagnation.
- ABM Architect: Proven track record of building ABM programs from scratch, including platform selection (6sense, Demandbase, etc.) and sales/marketing alignment.
- Operational Excellence: Deep understanding of the Salesforce ecosystem and its integration with Account Engagement (Pardot) for global lead routing.
- Manage a distributed 20-person team organized by region (Americas, EMEA, APAC) and two specialized Centers of Excellence (Email and Tradeshows).
Requirements
- Required Experience & Skills
Nice to have
- 12+ years of B2B Demand Generation experience in a high-growth tech environment (hardware or industrial tech experience is a plus).
- The "Data-Heavy"
Compensation
- A reasonable estimate of the base salary range for this role is 175,000 USD - 245,000 USD.
- In addition to base salary, employees will participate in either an annual bonus plan based on company and individual performance or a sales incentive plan.
Benefits
- About us- Cognex is the largest, most successful and recognized global player in industrial machine vision!
- Develop and "sell" the multi-year demand generation vision to the executive team and sales leadership, justifying incremental headcount and budget based on data-backed ROI projections.
- In addition to base salary, employees will participate in either an annual bonus plan based on company and individual performance or a sales incentive plan.
Company info
- Cognex is the largest, most successful and recognized global player in industrial machine vision!
- We are a financially strong, international company with no debt and have been in business for over 40 years.
- We are deeply committed to fostering an inclusive and equitable work environment, guided by our "Work Hard, Play Hard, Move Fast" culture, which celebrates employee innovation, determination, and dedication in a dynamic, fun, and distinctive atmosphere.
- We are working on a hybrid schedule, 3 days in the office, 2 at home.
- Global Team Leadership: Manage a distributed 20-person team organized by region (Americas, EMEA, APAC) and two specialized Centers of Excellence (Email and Tradeshows).
- Establish Customer Marketing Strategy: Build a program specifically designed to reduce churn by identifying "at-risk" behaviors through AI data mining and engaging customers with targeted value-add content.
- Build a program specifically designed to reduce churn by identifying "at-risk" behaviors through AI data mining and engaging customers with targeted value-add content.
Equal opportunity
- Cognex is an equal opportunity employer.
- Cognex evaluates qualified applicants without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability/handicap status or any other legally protected characteristic.
This listing is sourced directly from Cognex's careers page and normalized into a canonical job model.