Biogen
Director, US HCP Marketing - Lupus
Cambridge, MA, USA · Director
Sponsorship not specified$199k-$274kDetected 1 day ago
Brand StrategyPerformance ManagementPatient CareResearchLeadershipCommunicationMentoring
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odds of building a lasting career here
59Sponsors, lottery-bound
Cap-exempt (no lottery)0
Sponsors this role82
Entry-level history0
PERM / green-card track0
Lottery odds (Level IV)94
Fits your clock70
Sponsors, but it's cap-subject — you still face the weighted lottery (~61% per draw at Level IV). Good if you win; have a cap-exempt backup on your list.
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About the role
- Biogen's Marketing teams are on the front lines every day, ensuring that our therapies have the right visibility for the patients who need them most.
- We work from a deep understanding of the science, the disease areas we serve, and the needs of healthcare professionals and patients to provide innovative solutions.
- The Director, US HCP Marketing - Lupus will be a senior leader on the US Lupus Marketing team, responsible for shaping and executing the HCP strategy as the organization prepares for potential launches in lupus.
Responsibilities
- Lead the US HCP Strategy and Launch Plan
- Serve as the US HCP marketing lead for lupus, owning the integrated HCP strategy and launch plan across indications in alignment with the overall brand positioning and strategy.
- Lead development of the HCP message architecture, creative platform, and branded and unbranded campaigns, ensuring scientific rigor, meaningful differentiation, and consistency across channels.
- Design and activate a comprehensive cross-functional competitive readiness plan, identifying strategic risks and opportunities, recommending course corrections, and preparing the organization for evolving clinical, regulatory, access, and market events.
- Lead, coach, and develop the HCP marketing team, including Associate Directors and Senior Marketing Managers, setting clear priorities, building strategic and leadership capabilities, fostering a high-performance culture, and ensuring executional excellence across HCP promotion, customer engagement, and launch readiness initiatives.
- Own HCP Personal and Non-Personal Promotion
- Own the HCP non-personal promotion strategy across digital, email, web, paid media, print, video, third-party platforms, and other relevant channels.
- Drive sales force effectiveness by translating the brand strategy into clear customer objectives, call priorities, resources, and pull-through plans.
- Design coordinated customer journeys and channel sequencing that extend personal promotion, address distinct HCP needs, and improve reach, engagement, and progression toward action.
- Connect disparate data sets and direct analysis with Omnichannel, Insights and Analytics, Media, Technology, and agency partners to define customer segments, inform complex business decisions, and identify differentiated execution opportunities.
Requirements
- Scientifically curious and commercially rigorous, with the ability to simplify complex clinical concepts into relevant and compelling customer communications.
- Strong understanding of HCP omnichannel strategy, segmentation, customer journeys, media, content planning, performance measurement, and optimization.
- 10+ years of broad commercial experience in the pharmaceutical, biotechnology, or related healthcare industry, including 5+ years of marketing experience or equivalent.
- Demonstrated experience leading HCP strategy and execution across personal promotion, non-personal promotion, and customer programming.
- Proven track record developing and executing marketing strategies that achieve business objectives in a competitive marketplace.
- Experience leading congress strategy, peer-to-peer education, speaker programs, and other professional programming preferred.
- Strong scientific and medical aptitude, with the ability to communicate complex clinical concepts clearly and accurately.
- Demonstrated success leading agency partners, cross-functional teams, complex budgets, and multiple high-priority workstreams.
- Working knowledge of legal, regulatory, and compliance requirements governing pharmaceutical promotion and HCP engagement.
- Experience in Sales or other commercial functions, including Market Access, Insights and Analytics, Patient Services, or Sales Management, is preferred
Nice to have
- Bachelor's degree required
- MBA or advanced degree in business, marketing, life sciences, or related field preferred.
- Previous product launch experience required, with experience preparing a specialty or biologic brand for launch strongly preferred.
- Experience in immunology and specialty markets required
- rheumatology and dermatology experience preferred.
Compensation
- Tuition reimbursement of up to $10,000 per calendar year
Benefits
- Medical, Dental, Vision, & Life insurances
- Paid Maternity and Parental Leave benefit
- Base salary offered is determined through an analytical approach utilizing a combination of factors including, but not limited to, relevant skills & experience, job location, and internal equity.
Company info
- We are a global team with a commitment to excellence, and a pioneering spirit.
- Up to 12 company paid holidays + 3 paid days off for Personal Significance
- 401(k) program participation with company matched contributions
- As a mid-sized biotechnology company, we provide the stability and resources of a well-established business while fostering an environment where individual contributions make a significant impact.
- Build and maintain strong relationships with key customers, professional organizations, and external experts, deriving targeted insights and enhancing Biogen credibility through thoughtful engagement.
This listing is sourced directly from Biogen's careers page and normalized into a canonical job model.