Martell Ventures

YouTube Content Strategist

Kelowna, BC

Sponsorship not specified$80k-$90kDetected 30 days ago

Content MarketingIntercomResearchLeadershipCommunication

About the role

We need someone who deeply understands YouTube storytelling, audience psychology, content analytics, and channel growth, and can confidently tell us what needs to change in order to reach the next level.
You should have a proven understanding of what makes viewers click, watch, engage, and return.
Candidates with backgrounds in film production, directing, documentary filmmaking, scriptwriting, or other storytelling-focused disciplines are strongly encouraged to apply.

Develop and execute a long-term YouTube content strategy aligned with audience growth and business objectives.
Build content roadmaps and publishing strategies that support sustainable channel growth.
Develop video ideas designed to achieve high click-through rates, audience retention, and viewer engagement.
Lead brainstorming sessions and continuously test new content formats and creative approaches.
Collaborate closely with Dan and the broader content team to improve content quality and performance.

3+ years of experience developing, producing, or managing YouTube content with demonstrated results.
Strong understanding of YouTube analytics, audience retention, click-through optimization, and channel growth strategies.
Ability to identify trends while balancing evergreen content opportunities.
Strong analytical skills with the ability to turn data into strategic recommendations.
Experience helping grow a YouTube channel from early-stage to significant audience scale.
Familiarity with production workflows, filming, and creative direction.
The ideal candidate has significant experience with YouTube content creation and understands the difference between creating videos and building a successful channel.
Required
Proven experience writing scripts and developing high-performing video concepts.
Exceptional storytelling instincts and understanding of audience psychology.
Excellent communication and creative leadership abilities.
Preferred
Experience working with creator brands, personal brands, media companies, or educational content channels.
Background in film production, directing, screenwriting, documentary production, journalism, or related storytelling fields.
Personal content creation experience or successful management of a YouTube channel is considered a strong asset.

$80,000 - $90,000 CAD Base Salary + $18,000 variable
The Martell Group exists to build people, brands, and ventures that create meaningful impact.
Across our four companies, we combine audience, operators, and execution to launch scalable products and empower ambitious leaders in Media, B2B SaaS, and AI.
Founded by serial entrepreneur and investor Dan Martell (investor in Udemy, Intercom, and Unbounce), we're building a company that values leadership, growth, and simplicity, and we're looking for people who live those values too.
Our goal is to attract world-class talent and align people where their impact is greatest.
When you apply to Martell Group, you'll automatically be considered for all open roles across our companies, not just the one you applied for.

Create content frameworks that balance entertainment, education, storytelling, and business goals.

We are looking for an experienced YouTube Content Strategist to lead the creative strategy behind a world-class YouTube channel.

This listing is sourced directly from Martell Ventures's careers page and normalized into a canonical job model.