Harper
SEO/GEO Manager
San Francisco
Sponsorship not specified$130k-$170kDetected 29 days ago
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About the role
- Every small business owner who searches "business insurance" is a potential Harper customer.
- Right now, most of them don't find us - and you change that.
- You're an SEO strategist who understands that the search landscape is changing faster than most playbooks can keep up with.
Responsibilities
- Own search strategy. Develop and execute Harper's end-to-end SEO and GEO strategy - from keyword research and content planning to technical optimization and authority building.
- Lead GEO development. Research and execute strategies for improving Harper's visibility in AI-generated answers across ChatGPT, Perplexity, Google SGE, and emerging platforms.
- Partner with content. Work hand-in-hand with the content team to develop and optimize content that ranks, earns links, and answers the questions small business owners are actually asking.
- work with engineering to implement structured data, crawlability improvements, and performance optimizations that support ranking.
- Build measurement and reporting. Track organic performance against traffic, ranking, and conversion metrics - and translate the data into clear strategic recommendations.
- You think about content strategically - not just as a ranking mechanism, but as a way to build authority and answer real questions.
- Own search strategy.
- Experience developing content strategies tied to keyword opportunity and search intent
- Lead GEO development.
- Partner with content.
Requirements
- 5+ years of SEO experience with ownership of organic search performance at a company with a significant content footprint
- Proven track record improving rankings and organic traffic for competitive, high-intent keyword categories
- You can translate search insights into content and product recommendations that non-SEO stakeholders can act on.
Nice to have
- Send your resume and one keyword category you went after - the approach you took, and the results.
Skills
- Working knowledge of SEO tooling (Ahrefs, SEMrush, Moz, Screaming Frog, Google Search Console, or comparable)
- Familiarity with the GEO landscape and the emerging practices for optimizing content for AI-generated search experiences
- site audits, crawl optimization, structured data, Core Web Vitals, and indexation management
- Experience in financial services, insurance, legal, or another YMYL category with high editorial standards
- Direct experience optimizing for AI-powered search surfaces (Google SGE, Perplexity, ChatGPT Browse, or comparable)
- Experience with programmatic SEO or large-scale content production at volume
- People screen - fit and alignment
- Lead screen - skills and judgment
- Super day - how you operate in real time
Compensation
- $130,000-$170,000, plus performance bonus and equity.
Benefits
- Uber commuter benefits
- Free gym membership
- Health, dental, and vision insurance
- Audit and maintain site health; work with engineering to implement structured data, crawlability improvements, and performance optimizations that support ranking.
This listing is sourced directly from Harper's careers page and normalized into a canonical job model.