Harper
SEO/GEO Manager
San Francisco · Senior
Sponsorship not specified$130k-$170kDetected 122 days ago
HTMLCSSLLMsSEOContent MarketingLogisticsResearch
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odds of building a lasting career here
54Sponsors, lottery-bound
Cap-exempt (no lottery)0
Sponsors this role80
Entry-level history0
PERM / green-card track0
Lottery odds (Level III)83
Fits your clock70
Sponsors, but it's cap-subject — you still face the weighted lottery (~45% per draw at Level III). Good if you win; have a cap-exempt backup on your list.
Lottery odds assume a STEM candidate.
Personalize to your clock →Employer immigration record
from this employer's Department of Labor filings
Files H-1B transfers
4 transfer filings in the last year, covering 4 workers. Median labor-condition decision: 7 days. An employer that already files transfers is one that can take over an existing H-1B.
Sourced from Department of Labor LCA, PERM and prevailing-wage disclosure data. Employer matching is by name, so figures may be split across an employer's legal entities. Absence of a filing means none appears in our copy of the data, not that none exists.
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About the role
- Every small business owner who searches "business insurance" is a potential Harper customer.
- Right now, most of them don't find us - and you change that.
- You're an SEO strategist who understands that the search landscape is changing faster than most playbooks can keep up with.
Responsibilities
- Own search strategy. Develop and execute Harper's end-to-end SEO and GEO strategy - from keyword research and content planning to technical optimization and authority building.
- Lead GEO development. Research and execute strategies for improving Harper's visibility in AI-generated answers across ChatGPT, Perplexity, Google SGE, and emerging platforms.
- Partner with content. Work hand-in-hand with the content team to develop and optimize content that ranks, earns links, and answers the questions small business owners are actually asking.
- work with engineering to implement structured data, crawlability improvements, and performance optimizations that support ranking.
- Build measurement and reporting. Track organic performance against traffic, ranking, and conversion metrics - and translate the data into clear strategic recommendations.
- You think about content strategically - not just as a ranking mechanism, but as a way to build authority and answer real questions.
- Own search strategy.
- Monday-Friday, long days, in the building with the team.
- Experience developing content strategies tied to keyword opportunity and search intent
- Drive organic visibility.
Requirements
- 5+ years of SEO experience with ownership of organic search performance at a company with a significant content footprint
- Proven track record improving rankings and organic traffic for competitive, high-intent keyword categories
- You can translate search insights into content and product recommendations that non-SEO stakeholders can act on.
Nice to have
- Send your resume and one keyword category you went after - the approach you took, and the results.
Skills
- Working knowledge of SEO tooling (Ahrefs, SEMrush, Moz, Screaming Frog, Google Search Console, or comparable)
- Familiarity with the GEO landscape and the emerging practices for optimizing content for AI-generated search experiences
- site audits, crawl optimization, structured data, Core Web Vitals, and indexation management
- Experience in financial services, insurance, legal, or another YMYL category with high editorial standards
- Direct experience optimizing for AI-powered search surfaces (Google SGE, Perplexity, ChatGPT Browse, or comparable)
- Experience with programmatic SEO or large-scale content production at volume
- People screen - fit and alignment
- Lead screen - skills and judgment
- Super day - how you operate in real time
Compensation
- $130,000-$170,000, plus performance bonus and equity.
Benefits
- Uber commuter benefits
- Free gym membership
- Health, dental, and vision insurance
- Build and manage programs that increase Harper's rankings across high-intent commercial insurance queries: coverage types, industry-specific terms, and informational searches at every stage of the funnel.
- Audit and maintain site health
This listing is sourced directly from Harper's careers page and normalized into a canonical job model.