Lumimeds
Growth Marketer
Remote – United States (preferred)
Sponsorship not specified$90k-$130kDetected 7 days ago
A/B TestingHubSpotPerformance MarketingCadenceFDA RegulatoryCommunication
About the role
- This is not a "set it and run it" media buying role - we need someone who thinks in hypotheses, runs structured A/B tests across every layer of the funnel, and uses results to compound learnings over time.
- What sets this role apart: The single most important thing you'll do here is run tests - on creative, on landing pages, on offers, on audiences, on copy.
- We want someone who has a formal testing methodology, can size experiments correctly, and knows how to extract signal from noise in a DTC health funnel.
Responsibilities
- Design and run structured A/B and multivariate tests across paid creative, landing pages, offers, and funnel steps - with clear hypotheses, success metrics, and documented learnings
- Build and maintain a testing roadmap prioritized by expected impact on CAC and conversion rate
- Own Meta and Google campaign execution - audience strategy, bid management, budget allocation - optimizing continuously based on test results
- Partner with engineering on landing page and funnel experiments - you form the hypothesis, they build the variant, you call the result
- Manage creative testing pipeline - brief UGC and ad creative, run hook tests, iterate rapidly on what moves thumb-stop and CVR
- Own pixel and attribution integrity so test results are trustworthy - Meta Pixel, custom funnel events, HubSpot tracking
- Maintain a living testing log: every test, its hypothesis, result, and what we do next
- Can speak fluently to test design: sample sizing, statistical significance, holdout groups, and avoiding false positives
- You'll build the testing playbook - not inherit someone else's assumptions
- Real ownership over budget and outcomes, not executional support for a bigger team
Requirements
- Formal A/B testing experience [required] - you've designed, run, and documented structured experiments at scale, not just toggled ad variants
Compensation
- $90,000 - $130,000 depending on experience
Benefits
- LumiMeds is a fast-growing U.S.-based telehealth startup focused on weight management and long-term metabolic health.
- We're a lean, fast-moving team focused on making weight loss and wellness care accessible - and we're building the growth engine to match our clinical ambitions.
Company info
- We hire based on skills, experience, and alignment with our values.
- We are a remote-first, globally distributed team that values clarity, accountability, and people who take initiative rather than wait for direction.
Equal opportunity
- LumiMeds is an equal opportunity employer.
- equal opportunity employer.
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This listing is sourced directly from Lumimeds's careers page and normalized into a canonical job model.