UNITED COLLECTIVE

PAID MEDIA & PERFORMANCE DIRECTOR

Huntington Beach, CA, United States · Director

Sponsorship not specified$125k-$150kDetected 85 days ago

SEOSEMGoogle AdsMeta AdsPerformance MarketingAffiliate MarketingLead GenerationResearchLeadershipCommunicationCollaborationProblem SolvingMentoring

About the role

Job Description As a Paid Media and Performance Director at Gallegos United, you will be responsible for leading and overseeing the media planning and performance marketing strategies for our clients.
With your deep understanding of media channels, digital advertising platforms, and performance analytics, you will play a critical role in shaping and executing successful media and performance marketing initiatives.
Additional Information Salary Range: $125,000 - $150,000 *Actual offer may vary by market location, job-related knowledge, skills and experience.

You will guide a team of media planners, buyers, and performance marketers in creating data-driven campaigns that maximize client ROI and drive business growth.
Develop performance marketing strategies that integrate with media campaigns to drive targeted traffic, lead generation, and conversions.
Analyze performance data, identify areas for improvement, and implement optimization strategies to enhance campaign performance and ROI.
Lead an internal and external team of media planners, buyers, and performance marketers, providing guidance, mentorship, and professional development opportunities.
Conduct performance evaluations, set goals, and provide ongoing coaching and support to ensure individual and team success.
Collaborate closely with clients to understand their business objectives, target audiences, and campaign goals.
Respond to client inquiries, address concerns, and provide strategic recommendations to optimize campaign performance.
Information collected in the pre-hire process is used solely to evaluate employment eligibility, verify identity, and maintain applicant employment statistics.

Bachelor's degree in marketing, advertising, business, or a related field (Master's degree preferred).
Proven experience (8+ years) in media planning, buying, and performance marketing within a digital agency or marketing environment.
Deep understanding of digital advertising platforms, including Google Ads, Facebook Ads, programmatic buying platforms, and analytics tools.
Knowledge of media planning tools, research methodologies, and industry best practices.
Excellent leadership and team management abilities, with a track record of leading and motivating high-performing teams.
Strong client management and communication skills, with the ability to effectively present complex ideas and strategies to clients.
Strategic thinking and problem-solving abilities, with a focus on delivering results and driving business growth.
Stay updated with industry trends, emerging technologies, and best practices in media and performance marketing.

Identify key performance indicators (KPIs) and measurement frameworks to evaluate the success of media campaigns.
Oversee the media planning process and managing media budgets to maximize campaign effectiveness and efficiency.
Stay updated with industry trends and emerging technologies, identifying new opportunities for media innovation and growth.

Company Description
Founded in 2001, GALLEGOS United (GU) is an award-winning, independent and minority-owned agency.
We help clients grow through attuned and creatively driven marketing that delivers immersive, socially engaging work that shapes culture and drives client business growth.
Our partners include got milk?, Stater Bros., Comcast, Nate's Honey, AIM Sports Group and South Norte, among others.

expression, sexual orientation, transitioning status, age, physical or mental disability, protected medical condition, citizenship status, military and veteran status, uniform service member status, genetic information,

This listing is sourced directly from UNITED COLLECTIVE's careers page and normalized into a canonical job model.