Kapitus

Kapitus

Offline Media Marketing Manager

Remote - US · Senior

Sponsorship not specifiedDetected 41 days ago
SalesforceCRMPerformance MarketingResearchLeadershipCommunicationProblem SolvingOrganizational Skills

About the role

  • Attention: Kapitus is aware that individuals posing as recruiters may be communicating with job seekers about supposed positions with Kapitus.
  • Kapitus has received reports that the content and method of communication can vary, but messages may contain requests for payment (e.g., fees for equipment or training) and/or for sensitive financial information.
  • Kapitus will never ask a candidate for employment for payment or financial information during the initial application or interview process.

Responsibilities

  • Develop, manage, and optimize campaigns across offline media channels, including linear TV, CTV/OTT, radio, podcasts, direct mail, to maximize return on ad spend (ROAS) and cost-per-acquisition (CPA) targets.
  • Own the end-to-end campaign lifecycle for offline channels: strategy, media planning, measurement, and optimization.
  • Continually identify and design test-and-learn experiments (A/B tests, station mix, geo-lift studies, holdout tests, incrementality analyses) to improve spend efficiency and prove channel effectiveness.
  • develop actionable insights and present recommendations, including data-driven decisions on station/network mix optimization and audience segment targeting.
  • Analyze campaign and channel-level data to build comprehensive performance reports that demonstrate impact, conversions, and attribution across multiple metrics
  • Collaborate with the Creative and Content teams to develop compelling scripts, ad creative, direct mail pieces, and audio/video assets tailored to each offline channel.
  • Monitor and analyze campaign performance, delivery pacing, and profitability on an ongoing basis; develop actionable insights and present recommendations, including data-driven decisions on station/network mix optimization and audience segment targeting.
  • Analyze campaign and channel-level data to build comprehensive performance reports that demonstrate impact, conversions, and attribution across multiple metrics; including lift insights, media mix contribution, cost-per-acquisition, reach/frequency, brand awareness, and cross-channel influence.
  • Familiarity with the intersection of offline and digital media, understanding how offline channels drive online behavior and how to measure cross-channel impact.
  • Strong organizational skills with the ability to manage multiple campaigns and priorities simultaneously.

Requirements

  • Bachelor's or Master's degree in Marketing, Business, Communications, or a related field.
  • 5-8 years of hands-on experience planning, buying, and optimizing offline media channels such as linear TV, CTV/OTT, radio, podcasts, direct mail.
  • Proven track record of driving measurable customer acquisition and brand lift through offline media channels.
  • Strong understanding of offline media measurement methodologies: matched market analysis, incrementality testing, and brand lift studies.
  • Experience with CRM platforms (e.g., Salesforce) and Google Analytics.
  • Strong knowledge of the offline media landscape and campaign lifecycle management across TV, radio, podcasts, and direct mail.
  • Highly analytical with the ability to translate complex data into clear, actionable business recommendations.
  • ability to present to senior leadership and cross-functional stakeholders.
  • Working knowledge of Microsoft Suite, CRM (Salesforce), and Google Analytics.
  • Ability to deal with ambiguity, adapt quickly, and thrive in a fast-paced environment.

Nice to have

  • Experience marketing services to small business owners is a plus.

Skills

  • strategy, media planning, measurement, and optimization.

Compensation

  • Competitive Base Salary Range of $62,800 to $100,800 Kapitus is providing this as a good faith salary range to comply with applicable law.
  • The applicant's final salary will depend on a number of factors including the applicant's geographic location, skills, and experience
  • Annual Incentive Compensation Eligibility - Up to 10% annually

Benefits

  • We offer pre-tax benefits on parking and commuter expenses to cover travel to and from work.
  • LifeBalance Program: Enhance your lifestyle with our LifeBalance membership, which offers discounts on outdoor activities, the arts, health, and fitness.
  • Additional benefits include:
  • Plum Benefits Discount Program: Access exclusive discounts on shows, travel, car rentals, and more, enriching your personal and family life.
  • Tuition Reimbursement: Pursue further education with up to $5,000 annually in tuition reimbursement, plus opportunities to attend relevant conferences and career development events.
  • Travel Reimbursement: We also offer travel reimbursement for all work-related travel, supporting your involvement in career and personal development activities.
  • Paid Time Off and Sick Time.

Company info

  • Kapitus fully covers the cost of basic short-term and long-term disability insurance, as well as vision insurance, ensuring our employees have comprehensive protection without any personal expense.
  • What we're looking for:
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This listing is sourced directly from Kapitus's careers page and normalized into a canonical job model.