Stash
Lifecycle Marketing Manager
New York
Sponsorship not specified$110k-$164kDetected 22 days ago
A/B TestingCollaborationMicrosoft Office
About the role
- This role is focused specifically on top-of-funnel and early lifecycle moments, ensuring new users understand what to do, why it matters, and how to get started.
- We embed the principles and practices of diversity, equity, and inclusion (DEI) into all that we do to prioritize people, a Stash core value, and to ensure Stashers of all backgrounds and experiences can be their authentic selves.
Responsibilities
- Own lifecycle strategy across early user journey, with a focus on activation and first deposit
- Design and optimize onboarding experiences that clearly guide users to their first key actions
- Drive improvements in first deposit conversion, time to deposit, and early engagement
- Build targeted onboarding journeys based on entry signals (e.g., referral, promo, IRA intent)
- Develop and test messaging that explains core value props (e.g., investing, Auto-Stash) in simple, motivating ways
- Identify early drop-off points and design rescue strategies to re-engage users who stall
- Partner with Product to improve onboarding UX, reduce friction, and align messaging with product flows
- Collaborate with Growth and PMM to ensure continuity between acquisition messaging and onboarding experience
- Translate user behavior and insights into clear next steps that help users build confidence early
Requirements
- 4-7+ years of experience in lifecycle marketing, growth, or product marketing with a focus on activation or onboarding
- Proven track record of improving conversion metrics (e.g., signup → activation, first purchase/deposit)
- Strong understanding of early lifecycle funnels and how to drive user action quickly and effectively
- Experience running A/B tests and using experimentation to improve conversion
- Ability to simplify complex products into clear, actionable messaging for new users
- Bias for action and ability to iterate quickly in a test-and-learn environment
- Experience in fintech, investing, or subscription-based products
- Familiarity with onboarding optimization for financial or behavior-change products
- Experience with tools like Braze, Mixpanel, or similar
- Experience with entry signal-based personalization or dynamic onboarding journeys
Skills
- Financial inequality is increasing, and too many people are getting left behind.
Compensation
- The base salary range represents the reasonably anticipated low and high end of the salary range for this position.
- No recruiters, please**
- $110,000 - $164,435
Company info
- Best Places to Work, Best Company Outlook, and Best Engineering Team for Diversity, Women, Culture, and more! (2023)
- What we're looking for:
This listing is sourced directly from Stash's careers page and normalized into a canonical job model.