Forward

Forward

Founding Growth Marketing Director

Texas · Director

Sponsorship not specifiedDetected 63 days ago
LLMsHubSpotCRMGrowth MarketingSalesOutbound SalesCadence

About the role

  • that by (1) optimizing for LLM-driven discovery, (2) executing highly personalized, account-based marketing targeting companies that resemble our best customers, and (3) building a complementary event strategy alongside established industry events, we can increase lead flow by 2-3x.

Responsibilities

  • Drive Forward's presence in more high-quality buying cycles
  • Build and execute an account-based GTM strategy
  • Define, segment, and prioritize target accounts (PE firms, software companies, partners)
  • Develop tailored outreach and engagement strategies for each audience
  • Create and scale high-impact content
  • Activate and optimize CRM data (Hubspot)
  • Leverage ~30,000 existing accounts to drive pipeline
  • Implement segmentation, prioritization, and lightweight lead scoring
  • Design and run pipeline generation systems
  • Build repeatable outbound and inbound workflows

Requirements

  • 3-8 years in B2B growth, marketing, or revenue roles
  • Proven ability to generate pipeline and influence revenue
  • Experience with B2B software or private equity audiences
  • Familiarity with AI tools for marketing or outreach

Skills

  • Outcome Oriented, Proven Results, AI savvy, Scientist mindset

Company info

  • Forward is one of the fastest growing payments and embedded finance companies in North America.
  • Our infrastructure powers leading private equity and venture capital backed software platforms' money movement capabilities.
  • We typically double a partner's revenue in 36 months.
  • Our ICP is a software company with $5m-$100m in software revenue with a sub-optimal existing payments relationship.
  • We've run a playbook 1,500+ times that delivers proven results - shortening sponsor hold times, doubling average revenue per user (ARPU) and simplifying the technical lift.
  • North America (our current operating geography) represents 55,000 software companies, 7,000 sponsors and $7 trillion in payment volume.
  • Forward currently partners with sponsors bringing $145B in investable capital to accelerate the growth of vertical software platforms.
  • Our buyer personas are: Software CEO, Software CRO, Software Payments GM, Private Equity Investor, Private Equity Value Creation team member and Industry Consultants.
  • Forward is a mission driven company that is working to Pay it Forward, in an industry that extracts rents from asymmetric information.
  • Our values (ethos, pathos, logos) are inspired by the ancient Greeks who believed the combination to be the foundation of trust.
  • We built, scaled, and successfully exited multiple software+payments companies for 20+ years, and built Forward to be what we were always looking for in a partner.
  • Job Description:
  • As a founding member of the Forward marketing team, you will report directly to the Co-Founder and Head of Partnerships & Revenue.
  • We're looking for a creative, AI-savvy marketer who brings a strong sense of ownership and accountability.
  • The ideal candidate is comfortable experimenting-someone who isn't afraid to test, measure, iterate, and try again.
  • You're driven to win and share our passion for helping software companies reach their full potential.
  • At Forward, we measure everything and optimize relentlessly.
  • When an initial hypothesis doesn't work, we adapt quickly and move forward.
  • Success in this role will be defined by the number of software companies engaging with our content and seeking to learn how Forward can support their growth.
  • Each quarter, more than 400 software companies evaluate new payments partners, and we are currently engaged in a fraction of those buying processes.
  • Your role will be to own, validate, and refine our core growth hypothesis: that by (1) optimizing for LLM-driven discovery, (2) executing highly personalized, account-based marketing targeting companies that resemble our best customers, and (3) building a complementary event strategy alongside established industry events, we can increase lead flow by 2-3x.
  • Software CEO, Software CRO, Software Payments GM, Private Equity Investor, Private Equity Value Creation team member and Industry Consultants.

Visa & Work Authorization

  • We've run a playbook 1,500+ times that delivers proven results - shortening sponsor hold times, doubling average revenue per user (ARPU) and simplifying the technical lift
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This listing is sourced directly from Forward's careers page and normalized into a canonical job model.