Feld Entertainment

Vice President, Franchise Management – Monster Jam

Ellenton, Florida - E-Verify · Exec

Sponsorship not specifiedDetected 34 days ago

Intellectual PropertyLeadershipCommunicationPublic Speaking

About the role

Across the brand portfolio, Feld Entertainment has entertained millions of families in more than 80 countries and on six continents.
Visit feldentertainment.com for more information.
Equal Opportunity Employer Feld Entertainment is proud to be an Equal Opportunity Employer and a Drug Free Workplace.

Evaluate new IP concepts against pop culture trends, fandom dynamics, and long‑term commercial potential to ensure each addition strengthens the Monster Jam franchise and supports multi‑year exploitation.
Collaborate closely with Consumer Products and Global Partnerships teams to guide product line strategy, extensions into new categories, and market‑specific assortments.
Lead franchise‑level approvals and strategic alignment across all licensed products, marketing programs, and retail activations to ensure consistency and quality.
Design and execute audience lifecycle strategies that intentionally grow the

Highly collaborative, with the ability to influence across creative and operational teams.
Proven ability to lead complex cross‑functional initiatives and manage senior external partners.
Bachelor's degree required
MBA or equivalent advanced degree preferred.
Skills & Abilities
Strategic, brand‑first thinker with commercial acumen.
Comfortable operating at both senior‑level strategy and hands‑on execution.
Passion for building enduring franchises that span generations, cultures, and platforms.
About Feld Entertainment Feld Entertainment®, family owned and operated, is the worldwide leader in producing and presenting live touring family entertainment experiences that bring people together and uplift the human spirit. include Ringling Bros. and Barnum & Bailey®, Monster Jam®, Disney On Ice, Monster Energy AMA Supercross, and the SuperMotocross World Championship. Across the brand portfolio, Feld Entertainment has entertained millions of families in more than 80 countries and on six continents. Visit feldentertainment.com for more information.

Pre‑school and early youth audiences (entry point and brand introduction)
Teens and young adults (culture, fandom, digital, and competitive engagement).
Align content, product, and experience strategies to evolve fan engagement from first exposure through lifelong fandom.
Guide franchise positioning across international markets, supporting live events, licensing growth, localized content, and market‑specific fan engagement.
Serve as the central franchise integrator, aligning live events, licensing, media, digital, partnerships, and international stakeholders around unified franchise objectives.
Establish franchise frameworks, processes, and governance models that enable scale while maintaining clarity, speed, and accountability.
Present franchise strategy, progress, and growth opportunities to senior leadership as required.
12+ years of experience in franchise management, IP strategy, brand management, or content‑driven leadership roles within film studios, sports leagues, global entertainment brands, or consumer franchises.

Define, own, and evolve the long‑term franchise vision and roadmap for Monster Jam, ensuring sustained growth across all lines of business.
Serve as the primary steward of Monster Jam intellectual property, protecting brand canon, continuity, and equity across live events, toys, licensing, gaming, publishing, and media extensions.

Employer Feld Entertainment is proud to be an Equal Opportunity Employer and a Drug Free Workplace.
We are committed to providing an inclusive environment for our employees, customers, and partners worldwide.
We celebrate diversity and encourage our profoundly talented workforce to express themselves proudly.
Our successful business model requires different perspectives and voices so that we can create the incredible live shows we put on.

This listing is sourced directly from Feld Entertainment's careers page and normalized into a canonical job model.