Fluency

Principal Product Manager, Paid Search and AI Search Advertising

Remote; United States · Principal

Sponsorship not specifiedDetected 43 days ago

FigmaProduct ManagementProduct StrategyAgileSEMGoogle AdsResearchCommunicationCollaboration

About the role

You will be the definitive internal expert on search-platform mechanics, likely having owned the product on the system side of a major search platform (such as Google Ads or Microsoft Advertising).
At Fluency, Product and Engineering operate in highly collaborative, lean pods to minimize bureaucracy and maximize shipping velocity.
You, acting as the Principal PM and strategic anchor for the surface area.

You will shape how Fluency's platform helps enterprise brands and agencies manage billions in ad spend across traditional search and emerging conversational AI interfaces.
Direct, recurring collaboration with a designated Product Designer (UX/UI) and a Product Marketing Manager to drive feature adoption.
Simultaneously manage reactive, deadline-driven integration maintenance dictated by partner API update and deprecation cycles, while proactively making the case for long-term internal investments that compound over multi-quarter horizons.
Deeply collaborate with your engineering pod to translate complex partner roadmaps into actionable internal plans, navigating architecture conversations at scale and championing invisible maintenance work that protects platform reliability.
Synthesize product requirements through the eyes of the operator using Fluency every day, the agency executive whose P&L depends on us, and the internal support teams enabling adoption.
A team of 4-6 specialized Software Engineers (spanning backend architecture and API integration specialists) and a dedicated Engineering Lead.
Partner across Sales, Client Services, and Product Marketing on positioning, enablement, and customer-facing implications of roadmap decisions, leading through influence and clear, evidence-based product definitions.
High comfort level with the deadline-driven rhythm of partner integrations and the ability to treat a major platform deprecation cycle as a logic puzzle rather than a crisis.

Drive the end-to-end vision, strategy, and roadmap execution for Fluency's Search and AI Search Advertising integrations, with Google Ads and Microsoft Advertising at the core.

the scaling of digital ad operations, and fostering a workplace environment rooted in open communication, inclusivity, and a growth-oriented mindset.
These passions not only set us apart in the industry, but also fuel our collective drive to reshape the industry and reinvent ourselves along the way.
We're not just revolutionizing the digital advertising horizon, we're shaping an organization where every member feels a sense of pride and is inspired to do their best work.
As the Principal Product Manager for Paid Search and AI Search Advertising, you are a deep domain specialist who owns the most mature, complex, and high-impact surface area of Fluency's platform.
This role requires a blend of high-level product strategy, technical depth, and the disciplined management of a partner-driven roadmap.
You will bridge the daily reality of technical API requirements with proactive investments in next-generation, AI-driven search environments.
In this role, you will lead the
Company Overview
Who You Will Work With
Lead Fluency's execution against emerging AI-driven surfaces, including Performance Max, Demand Gen, ads in ChatGPT, Copilot, and AI Overviews, while designing test programs with strategic agency and enterprise brand customers.

This listing is sourced directly from Fluency's careers page and normalized into a canonical job model.