Attentive
Senior Product Marketing Manager, Competitive Intelligence
United States · Senior · Full-time
Sponsorship not specified$125k-$160kDetected 13 days ago
Product ManagementProduct StrategyCRMSalesCadenceResearchLeadershipCommunicationOrganizational Skills
About the role
- This is not a passive research role-you'll be the connective tissue between what's happening in the market and how Attentive responds across product strategy, positioning, sales enablement, and customer conversations.
- You'll monitor competitors, synthesize signals from dozens of sources, and translate them into actionable insights and assets that directly impact win rates.
- The right person for this role is equal parts analyst, storyteller, and operator.
Responsibilities
- Maintain and continuously evolve battlecards in Klue, product comparison matrices, objection-handling guides, and win/loss summaries that directly support deal execution
- Provide direct deal support by joining competitive evaluations and churn-risk calls when specialized CI expertise can tip the outcome
- Own the win/loss interview program and analyze CRM data to translate patterns into strategic recommendations for messaging, enablement, and product priorities.
- Build and optimize AI-powered workflows to scale intelligence gathering, synthesis, and distribution-staying ahead of the curve on how CI teams operate in 2026 and beyond
- We prioritize and maintain a fair, inclusive and equitable workplace free from discrimination, harassment, and retaliation.
- Proven track record of building and maintaining competitive enablement materials (battlecards, comparison matrices, objection guides) that sales teams actually use
- Excellent written and verbal communication skills; you can build a polished executive brief and run a compelling sales training with equal ease
- Highly organized, detail-oriented, and self-motivated; you can manage multiple workstreams and shifting priorities without losing quality
Requirements
- 5+ years of experience in product marketing, competitive intelligence, strategy, or a related B2B SaaS role
- Strong analytical skills with the ability to distill large volumes of information from diverse sources into clear, actionable insights and compelling narratives
- Demonstrated ability to work cross-functionally with GTM, Product, Marketing, and leadership stakeholders-earning trust as the go-to competitive expert
- Strong experience with AI tools and a track record of building new AI-powered workflows to increase the scale and speed of a product marketing or CI function
- Hands-on experience with CI platforms such as Klue or similar tools
Skills
- Attentive® is the AI marketing platform for 1:1 personalization redefining the way brands and people connect.
Compensation
- The US base salary range for this full-time position is $125,000 - $160,000 annually + equity + benefits
- Our salary ranges are determined by role, level and location
Company info
- Attentive Company Values
- Champion the Customer - Our success is defined by our customers' success
- At Attentive, we know that our Company's strength lies in the diversity of our employees.
- We're looking for a Senior Product Marketing Manager to own and scale our competitive and market intelligence program.
Equal opportunity
- Attentive is an Equal Opportunity Employer and we welcome applicants from all backgrounds.
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This listing is sourced directly from Attentive's careers page and normalized into a canonical job model.