Solink
Senior Demand Generation Manager
Canada · Senior · Full-time
Work authorization required$10k-$20kDetected 43 days ago
Content MarketingCRMLeadership
About the role
- This role requires a willingness and ability to travel for industry events, customer engagements, field marketing initiatives, and team meetings as needed.
Responsibilities
- Develop and execute integrated demand generation strategies that drive qualified leads, pipeline creation, and revenue growth.
- Own end-to-end campaign planning, execution, optimization, and reporting across digital, field, partner, and content marketing channels.
- Design and manage full-funnel programs that support lead acquisition, nurturing, conversion, and customer expansion objectives.
- Continuously test and optimize messaging, audience segmentation, channels, and campaign performance.
- Partner closely with Sales leadership to align marketing initiatives with pipeline and revenue goals.
- Establish lead management processes and service level agreements (SLAs) between Marketing and Sales.
- Identify opportunities to improve lead quality and overall funnel performance.
- Support and execute account-based marketing programs targeting strategic accounts and buying committees.
- Collaborate with Sales to identify target account lists, buying personas, and engagement strategies.
- Manage campaign execution through marketing automation and CRM platforms.
Compensation
- $10k-$20k
Benefits
- Fully paid health & dental (no waiting period) + $500 health spending account.
- Wellness support: Monthly reimbursement for fitness, wellness, or mental health programs.
Company info
- Clear expectations, honest feedback, and no politics.
Equal opportunity
- Equal Opportunity Employer.
- If you require accommodation during the selection process, please let us know.
Visa & Work Authorization
- Be a Canadian Citizen (dual citizens included), or eligible to work in Canada;
This listing is sourced directly from Solink's careers page and normalized into a canonical job model.