AMOREPACIFIC US, INC

Laneige, PR & Experiential Marketing

New York, NY

Sponsorship not specifiedDetected 2 days ago

Project ManagementAffiliate MarketingInfluencer MarketingForecastingExcelContract ManagementCommunicationCollaborationProblem SolvingOrganizational SkillsMicrosoft Office

About the role

This role will oversee high-profile projects across media, influencer marketing, events, and brand partnerships ensuring seamless best-in-class execution from concept through completion.
Must thrive in a fast-paced environment, demonstrate cross-functional collaboration, and possess excellent written and verbal communication.

Responsibilities

Lead the development and execution of integrated PR programs across influencer marketing, earned media, brand partnerships, product launches, and cultural moments to drive brand awareness, engagement, and advocacy.
Support the planning and execution of experiential marketing strategy, including influencer events, consumer activations, retail experiences, community engagement programs, and brand partnerships that bring the brand story to life.
Collaborate cross-functionally with Brand Marketing, Social, Paid Media, Creative, Digital, E-commerce, Retail
Build and maintain strong relationships with influencers, talent managers, agents, media contacts, vendors, and external partners to drive meaningful brand advocacy and long-term partnerships.
Partner closely and manage communications with PR and influencer agencies for editorial and creator strategy + project execution
Develop detailed project plans and manage multiple workstreams simultaneously, ensuring programs are delivered on time, within budget, and aligned with business objectives.
Identify and capitalize on emerging beauty, skincare, creator, social media, and cultural trends to develop innovative and culturally relevant ideas that strengthen brand relevance and consumer connection.
Manage campaign, event, and product seeding budgets, including forecasting, invoice processing, spend tracking, and identifying efficiencies to maximize investment and ROI.

Requirements

4-5+ years of relevant PR/Influencer Marketing experience with proven success leading both small-scale and large-scale influencer campaigns and events

Nice to have

Marketing, and Global teams to ensure integrated storytelling and seamless execution across all consumer touchpoints.
Oversee influencer gifting and product seeding initiatives, ensuring strategic targeting, thoughtful execution, and alignment with brand priorities and launch objectives.
Serve as a key day-to-day stakeholder across major launches and initiatives, proactively problem-solving, communicating updates, and driving cross-functional alignment to ensure successful execution.
Bachelor's Degree in Marketing, Communications, or related field

Skills

Key Experience and Skills
Excellent communication skills and attention to detail.

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