Realtor.com Careers

Sr. Principal, Corporate Brand Programs and Partnerships

Austin, Texas, United States · Principal

Sponsorship not specifiedDetected 7 days ago

Design SystemsBrand StrategyLogisticsLeadershipCommunication

About the role

1 site trusted by real estate professionals, Realtor.com® has been at the forefront of online real estate for over 25 years, connecting buyers, sellers, and renters with trusted insights and expert guidance to find their perfect home.
This is a strategic and operational leadership role.
You'll work in close partnership with CEO Communications (on narrative strategy), Consumer Brand Strategy (on brand positioning), and the Executive Creative Director (on creative execution).

Own Corporate Brand Program Strategy and Execution
Plan quarterly activation - determining which initiatives show up where and when. Own monthly and day-to-day execution, coordination, and optimization of active programs.
Coordinate stakeholders and brief the creative teams on what assets and production are needed to support the messaging that CEO Communications is developing. Provide strategic direction on audience, context, and success criteria.
Partner with CEO Communications
Work closely with CEO Communications to ensure clear ownership of responsibilities: you own program strategy and activation
they own CEO voice, messaging, and content.
Build and Maintain a Modular Asset Library
Develop strategy for corporate brand asset libraries - presentation templates, video libraries, design systems, event playbooks - and define update cadences.
Own the full creation and update process: develop briefs, finalize scripts, manage stakeholder approvals, select vendors (internal or external), oversee production, and establish regular update cycles.
you own program strategy and activation; they own CEO voice, messaging, and content.

15+ years leading corporate brand programs, advocacy campaigns, or thought leadership initiatives across complex organizations.
Agency-side corporate practice or in-house corporate brand experience preferred.
Bachelor's degree or equivalent experience.</li

Develop annual strategy for corporate brand initiatives, defining business objectives, key audiences, narrative platforms, activation calendar, and success metrics.

For most roles, our employees work three or more days in our offices, where they have the opportunity to collaborate in-person, adding richness to our culture and knitting us closer together.

Coordinate with executives on event execution and participation — managing schedules, logistics footprint, and sponsorship planning.

This listing is sourced directly from Realtor.com Careers's careers page and normalized into a canonical job model.