Okta

Senior Manager, Demand Center Insights

Bellevue, Washington · Senior · Contract

Sponsorship not specified$160k-$220kDetected 1 day ago

Machine LearningData VisualizationA/B TestingMarketing AnalyticsSalesforceMarketoResearchCommunication

About the role

The Global Demand Center is evolving into a more connected, signal-led demand organization-one that uses market, account, buyer, journey, and funnel evidence to decide where to focus, what to activate, and how to improve revenue outcomes.
The ideal candidate combines demand generation expertise, revenue-funnel understanding, analytical rigor, executive communication, and strategic judgment.
They are comfortable working with imperfect data, connecting quantitative and qualitative evidence, and turning complex inputs into a clear business point of view that helps teams make better decisions.

Build the Demand Center insights function
Partner with Analytics, Revenue Operations, Marketing Operations, and functional leaders to validate findings and align on shared definitions, assumptions, and measurement approaches.
Create executive-ready narratives and recommendations
Develop concise, executive-ready insight narratives for Demand Generation and Marketing leadership.
Developing Talent and Fostering Connection + Community

8+ years of experience in B2B demand generation, marketing analytics, revenue analytics, growth strategy, marketing operations, business strategy, or a related discipline.
Strong understanding of the B2B revenue funnel, including audience engagement, qualification, opportunity creation, pipeline progression, conversion, and revenue contribution.
Experience analyzing performance across campaigns, audiences, journeys, programs, channels, regions, or segments.
Proven ability to diagnose root causes behind performance changes and distinguish symptoms from underlying business drivers.
Strong executive communication and storytelling skills, including the ability to explain what changed, why it matters, and what action should be taken.
Experience influencing senior stakeholders and cross-functional teams without direct authority.
Experience partnering with Analytics, Revenue Operations, Marketing Operations, Sales, xDR, and demand-generation teams.
Strong understanding of experimentation, measurement frameworks, funnel diagnostics, performance optimization, and business-case development.
Ability to balance analytical rigor with practical decision-making and speed.

Experience in enterprise B2B SaaS, cybersecurity, identity, developer platforms, or another complex technology category.
Experience supporting account-based, product-led, customer expansion, and signal-led demand models.
Experience combining structured performance data with qualitative evidence such as Sales feedback, customer research, market developments, account intelligence, campaign learnings, or call/conversation insights.
Familiarity with buying-group analysis, audience scoring, attribution, funnel diagnostics, and signal-based prioritization.
Experience with tools such as Salesforce, Marketo, 6sense, Common Room, Clay, Qualified, Tableau, Looker, Gong, or comparable GTM and analytics platforms.
Experience supporting a global organization across regions, segments, product lines, and buyer groups.
The Okta Experience
Supporting Your Well-Being

The annual base salary range for this position for candidates located in California (excluding

Create repeatable approaches for moving from observations and data to diagnosis, recommendation, action, and measurable learning.
Lead performance learning across the Demand Center
Establish a structured learning agenda across campaigns, journeys, audiences, programs, and activation motions.

Challenge assumptions constructively and provide an independent, evidence-based point of view.

This listing is sourced directly from Okta's careers page and normalized into a canonical job model.