FSAStore.com

Sr. Ecommerce Manager

United States · Senior

Sponsorship not specified$120k-$150kDetected 54 days ago

Machine LearningData ScienceData VisualizationA/B TestingContent MarketingSalesforceGoogle AnalyticsExcelLeadershipMentoringOrganizational Skills

About the role

Health-E Commerce is seeking a strategic, results-oriented Sr.
This is a player-coach role that requires both strategic leadership and hands-on execution.
Use A/B and multivariate testing to launch and iterate on new personalization strategies, with every initiative tied to CVR, AOV, or LTV impact

Own and drive the ecommerce strategy for FSAstore and HSAstore, with a clear focus on improving CVR, AOV, and overall revenue.
Lead approval for monthly site flips and content strategy, partnering closely with Marketing on promotional calendars.
Build and scale personalized experiences across homepage, PLPs, PDPs, and product recommendations for both store brands to achieve our personalization revenue goals.
Partner with Data Science and Product to deploy ML-driven recommendation models based on user segmentation and purchase behavior.
Own the personalization testing roadmap, from hypothesis development and measurement framework design through rollout and iteration.
Use CDPs, recommendation engines, and experimentation platforms to design, launch, and optimize personalized experiences across both storefronts
Own site reporting, co-creating reports for our customer segments and tying it back to our revenue targets
Professional development including certification support & leadership coaching

Minimum of 5-8 years of ecommerce experience, with at least 2 years in a 2,000+ sku site.
Experience running structured experimentation programs (A/B, MVT) with statistical rigor.
Familiarity with ecommerce platforms (Salesforce Commerce Cloud, Builder, or equivalent) and personalization/CDP vendors (Segment or equivalent).

$120,000 - 150,000
Discretionary Annual Bonus Eligibility: Up to 15%
Professional development including certification support & leadership coaching
100% remote within the United States
Must be able to work EST hours
Individuals new to the company should generally expect offers to fall between the entry point and midpoint of the salary range.
Our goal is to provide an offer that supports growth potential within the role and allows for future salary progression.

Health-E Commerce's compensation philosophy is grounded in market data and internal equity to ensure fairness and consistency across the team.
Medical, Dental, Vision, and 401K with a company match
Dependent Care, FSA & HSA accounts
Paid Parental & Bonding Leave
Flexible PTO & office closure on all major holidays
Monthly wellness & internet reimbursements
Mental Health resources

This listing is sourced directly from FSAStore.com's careers page and normalized into a canonical job model.