Laskoproducts

Laskoproducts

Senior Associate Category Manager

West Chester, PA · Senior

Sponsorship not specifiedDetected 14 days ago
AccessibilityProduct ManagementProduct StrategyProject ManagementForecastingExcelCustomer SupportCadenceResearchLeadershipCommunicationProblem SolvingPublic SpeakingOrganizational SkillsMicrosoft OfficeSharePoint

About the role

  • Lasko Products, a market leader in home comfort products for over 100 years, is seeking a Senior Associate Category Manager to join our Category Management team at our headquarters in West Chester, PA.
  • The ideal candidate is highly analytical, detail-oriented, commercially curious, and comfortable working cross-functionally in a matrix environment.
  • From our roots in small appliances, fans, and portable heaters, we've grown to become the leading home comfort company while maintaining our unwavering commitment to quality and value.

Responsibilities

  • Partner with the Sr.
  • Business Unit Director and Category Leadership Team to support product management activities, category planning, portfolio management, and new product launch execution for assigned product categories.
  • Support the development and maintenance of a three-year product roadmap aligned with consumer needs, market trends, retailer requirements, strategic priorities, and category growth objectives.
  • Support planning and analysis related to pricing, forecasting, assortment strategy, product launches, category reviews, portfolio optimization, SKU rationalization, and promotional planning.
  • Assist in building fact-based business cases for new products, refreshes, line extensions, and portfolio changes, including volume, revenue, gross margin, mix, and retailer/customer implications.
  • Partner with the Creative, Marketing, and Consumer Insights teams to support packaging, product positioning, claims development, content validation, and digital marketing inputs.
  • Support channel-specific products and assortment strategies for retail and eCommerce customers, including Walmart, Home Depot, Costco, Sam's Club, Lowe's, Target, Amazon, and other strategic accounts as assigned.
  • Partner with Sales and Marketing teams to support customer presentations, merchandising initiatives, promotions, product collateral, and sell-in materials with strong analytical backing.
  • Help track category KPIs such as revenue, margin, share, mix, innovation vitality, pricing performance, SKU productivity, and white-space revenue to support ongoing category performance management.
  • Provide ad hoc analytical support, executive-ready summaries, and recommendations to help drive category growth, profitability, and cross-functional alignment.

Requirements

  • 4+ years of experience in category management, product management, business analytics, sales analytics, marketing, finance, consumer products, or related commercial functions.
  • Experience with market trend analysis, sales trend analysis, competitive analysis, pricing analysis, forecasting support, business case development, and portfolio performance tracking.
  • Strong financial acumen with the ability to understand revenue, margin, mix, pricing, promotions, cost, inventory, and profitability drivers.
  • Ability to work effectively across functions and influence cross-functional teams in a matrix environment.
  • Excellent interpersonal, verbal, written, and presentation skills, with the ability to communicate insights clearly to commercial, technical, and leadership audiences.
  • Ability to travel as needed.

Nice to have

  • Comfort working with syndicated data, retailer POS data, eCommerce analytics, consumer research, internal sales reports, and other structured/unstructured data sources.
  • Experience with Circana/NPD or similar tools is a plus.
  • proficiency with Teams, SharePoint, Microsoft Office applications, and AI-enabled productivity or analytics tools preferred.
  • Experience within durable consumer goods, home products, appliances, retail, eCommerce, or related industries is preferred.
  • Bachelor's degree required
  • Advanced proficiency in Excel and PowerPoint required

Benefits

  • Support lifecycle management for mature products, including portfolio health assessments, inventory disposition planning, SKU rationalization, margin improvement opportunities, and end-of-life recommendations.
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