University of Wisconsin - Milwaukee

University of Wisconsin - Milwaukee

Marketing Manager

University of Wisconsin Milwaukee

Sponsorship not specified$55k-$60kDetected 20 days ago
Computer VisionStatisticsPhotoshopIllustratorAdobe Creative SuiteGraphic DesignInDesignAccessibilityProject ManagementContent CalendarsBrand StrategyHRISWordPressPhotographyResearchLeadershipCommunicationCollaborationMicrosoft Office

About the role

  • We make learning accessible at every age, stage of life, and location.
  • We value unique perspectives and possess the talent and desire to nurture ideas that make a global impact.
  • The comforts and connections of a major metropolitan city meet the resources and expertise of a world-class research institution at the University of Wisconsin-Milwaukee.

Responsibilities

  • Develops, implements, and executes integrated marketing and communication plans aligned with University Housing priorities.
  • Leads multi-channel campaigns (digital, print, web, social, email) to support recruitment, retention, and resident engagement, including developing and editing content for publications, newsletters, web pages, and promotional materials.
  • Identifies target audiences and develops messaging strategies that strengthen the University Housing value proposition.
  • Maintains brand standards for consistent voice, messaging, and visual identity.
  • Manages marketing calendars and timelines tied to key housing processes.
  • Collaborate with housing leadership and campus partners to align efforts.
  • Develops and delivers clear, effective communications for a variety of audiences, including students, families, and campus stakeholders.
  • Manages day-to-day communication channels (email, website, social media, Panther Family Portal) while ensuring consistent messaging across all digital and in-person touchpoints.
  • Manages the University Housing website as a primary marketing and communication platform.
  • This position develops, implements, and executes integrated marketing and communication strategies that support University Housing's goals, including student recruitment, retention, and engagement.

Requirements

  • Demonstrated proficiency with Adobe Creative Suite (InDesign, Photoshop, and Illustrator) and digital content creation tools AND Microsoft Office Suite.
  • Experience supervising student employees, interns, or creative staff.
  • UWM will not, however, reveal the identities of applicants who request confidentiality in writing except as may be required by Wisconsin's Open Records law.
  • In certain circumstances, the identities of "final candidates" and/or the identity of the appointed applicant must be revealed upon request.
  • As such, you and your references will be required to answer questions regarding any past findings of sexual violence and sexual harassment or any pending allegations of sexual violence or sexual harassment.

Nice to have

  • Experience creating and analyzing marketing performance metrics, including website analytics and social media performance.
  • Experience managing multiple projects simultaneously, including planning, execution, and successful completion within established timelines.
  • Experience producing marketing and communication materials across digital and print platforms, including photography, video, and other visual content.
  • Experience managing websites using WordPress or a similar content management system, including maintaining accessibility and usability standards.
  • Interested applicants are required to apply online and provide a cover letter and a detailed resume/CV that addresses their professional-level work experience as it relates to all required and preferred qualifications.
  • Finalist candidate(s) being considered for hire will be required to provide three professional/supervisor references through an external reference checking tool.
  • References will not be contacted prior to candidates being notified.
  • In instances where the Search and Screen Committee is unable to ascertain from the candidates' application materials whether they meet any of the qualifications, they may be evaluated as not meeting such qualifications.

Skills

  • School/College/Division Description
  • Join the UWM family and the Milwaukee community and grow professionally and personally in your career and life.

Compensation

  • Target Salary Range

Benefits

  • Employment opportunities will not be denied because of the need to make reasonable accommodations for a qualified individual with a disability.
  • If you need assistance or accommodation in applying because of a disability, please contact uwm-jobs@uwm.edu or 414-229-4463.
  • This job announcement and other material on this site will be made available in alternate formats upon request to an individual with a disability.

Company info

  • We are committed to building a workforce that represents a variety of backgrounds, perspectives, and skills, and encourage all qualified individuals to apply.

Equal opportunity

  • Equal Opportunity Employer
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This listing is sourced directly from University of Wisconsin - Milwaukee's careers page and normalized into a canonical job model.