Avenue Z

Avenue Z

Associate Director - Consumer PR

Miami, FL · Director

Sponsorship not specified$90k-$110kDetected 19 days ago
Business DevelopmentShopifyLeadershipCommunicationMentoring

About the role

  • Consumer PR Leadership: Oversee high-profile client accounts focused on consumer brands and personal image management, ensuring the development and execution of sophisticated, insight-driven communications strategies.
  • Use data, social listening, and audience insights to inform strategies, refine narratives, and identify whitespace opportunities for brand storytelling.

Responsibilities

  • Lead integrated PR campaigns that span earned media, social, influencer, and experiential, driving brand awareness, affinity, and engagement.
  • Manage reputational issues and crisis communication for brands and high-profile individuals, ensuring timely, strategic, and coordinated responses across channels.
  • Craft and refine key messaging, including pitches, press releases, talking points, op-eds, thought leadership, and executive/celebrity platforms that support brand and product campaigns.
  • Collaborate on content that highlights brand purpose, cultural relevance, and innovation across consumer, lifestyle, entertainment, and tech-adjacent spaces.
  • Partner with creative, social, and digital teams to ensure consistent storytelling across channels and formats.
  • Develop and execute strategic communication plans that connect consumer insight, cultural trends, and media landscapes for clients in categories such as lifestyle, entertainment, big tech, media, and consumer fintech.
  • Collaborate cross-functionally with paid, social, creative, and analytics teams to ensure cohesive execution of multi-faceted communication programs.
  • Content & Storytelling Development: Craft and refine key messaging, including pitches, press releases, talking points, op-eds, thought leadership, and executive/celebrity platforms that support brand and product campaigns.
  • Strategic Development: Develop and execute strategic communication plans that connect consumer insight, cultural trends, and media landscapes for clients in categories such as lifestyle, entertainment, big tech, media, and consumer fintech.

Requirements

  • 5+ years of experience in consumer PR, brand communications, or integrated communications, ideally within sectors such as lifestyle, entertainment, tech, or media.
  • Proven track record of leading high-impact consumer campaigns, managing high-profile reputational issues, and handling crisis communications.
  • Exceptional writing, communication, and presentation skills, with an ability to distill complex or nuanced topics into clear, compelling consumer narratives.

Nice to have

  • About Avenue Z, Inc.
  • Avenue Z is the AI-first agency - a digital marketing and PR company engineered to move fast.
  • Trusted by leaders in consumer brands, tech, and finance, we power the earned, owned, and performance media channels driving influence.
  • The successful candidate will have deep experience in earned media, influencer and talent partnerships, and consumer storytelling across lifestyle, entertainment, and tech-adjacent categories.
  • A background in agencies or in-house brand communications for major consumer, entertainment, or media brands is highly preferred.
  • Experience working at agencies or in-house for major consumer, entertainment, or media brands is highly preferred.
  • Strong media relationships across consumer, lifestyle, entertainment, and/or business/tech press, plus familiarity with influencer and talent ecosystems.
  • Bachelor's degree required

Compensation

  • $90,000 to $110,000 USD.
  • 401(k) plan with employer match.
  • Professional development budget.
  • Access to exclusive industry events, entertainment and media conferences, and high-profile consumer brand and talent engagements.
  • Competitive salary range: $90,000 to $110,000 USD.

Benefits

  • Comprehensive medical, dental, and vision plans.
  • Unlimited paid time off.
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This listing is sourced directly from Avenue Z's careers page and normalized into a canonical job model.