Leap

Director, Member Activation & Lifecycle Growth

US (Remote) · Director

Sponsorship not specifiedDetected 28 days ago

A/B TestingHubSpotSalesforceGrowth MarketingLeadershipCommunication

About the role

That means we can often identify who may benefit from Leap, what therapy they are using, and where they are in their treatment journey.
This role sits at the center of Leap's member activation engine.
Your job is to make the activation engine work across channels and clients.

We're proud to partner with numerous Fortune 500 companies and leading TPAs.
We're hiring a Director, Member Activation & Lifecycle Growth to build and run the campaigns that turn eligible members into activated Leap patients.
You'll be the connective tissue across content, design, analytics, and member operations, translating strategy and insights into campaigns that launch, learn, and improve.
Build Leap's member activation engine
Drive lifecycle and targeted outreach campaigns
Own campaign execution and marketing operations
Own multi-step campaigns across email, SMS, direct mail, landing pages, employer channels, and reactivation flows.
Partner with Growth Analytics to translate claims, prior authorization, eligibility, and funnel data into practical outreach strategies.
You'll manage segmentation, workflows, lists, tracking links, UTM conventions, scheduling, SMS setup, landing page coordination, direct mail vendor handoffs, and performance reporting so campaigns go out accurately and on time.

You have experience in lifecycle marketing, engagement, activation, retention, growth marketing, consumer product marketing, or a closely related role, with demonstrated progression in scope and impact.
You have built and optimized campaigns across channels such as email, SMS, direct mail, landing pages, and other member or consumer touchpoints.
You can take a campaign from strategy to launch.
You have built campaigns yourself in tools like HubSpot, Braze, Iterable, Salesforce Marketing Cloud, Customer.io, or similar platforms.
You understand segmentation, workflows, QA, tracking, deliverability, opt-outs, list hygiene, campaign reporting, and the operational details required to get high-quality work out the door.
You are excited by the idea of using claims, prior authorization, eligibility, product, or behavioral data to trigger timely, relevant outreach.

You will own the campaign calendar, channel strategy, experiment roadmap, and execution across email, SMS, direct mail, employer benefits portals, webinars, landing pages, incentives, and claims-triggered outreach.

Leap is one of the fastest-growing benefits solutions and a category-defining pioneer in employer specialty pharmacy.
We are reshaping how life-changing therapies are delivered and financed, ensuring patients get the treatment they need while employers finally get a fair deal.
Specialty drugs and infusions represent nearly 10% of all healthcare spend and are the fastest-growing cost category for employers.

You understand segmentation, workflows, QA, tracking, deliverability, opt-outs, list hygiene, campaign reporting, and the operational details required to get high-quality work out the door.

This listing is sourced directly from Leap's careers page and normalized into a canonical job model.