DEL MAR Vacations

DEL MAR Vacations

Director of Marketing

Orleans, MA · Director · Full-time

Sponsorship not specified$85k-$110kDetected 4 days ago
CanvaSEOSEMEmail MarketingContent MarketingMarketing AnalyticsHubSpotCRMSalesOutbound SalesLeadershipCommunicationProblem SolvingMicrosoft Office

About the role

  • Oversee brand identity and standards: Serve as the ultimate steward of the Del Mar brand.
  • Set clear performance expectations, foster a culture of creativity and accountability, and ensure the team is executing at a high level across campaigns, projects, and ongoing programs.
  • Present results and recommendations to senior leadership.

Responsibilities

  • The Director of Marketing is a dynamic and strategic leader responsible for building and driving Del Mar Vacations' full marketing engine, creating the demand, awareness, and brand presence that fuels growth across both our homeowner and guest audiences.
  • This individual owns the marketing function end-to-end, ensuring that Del Mar stands out in a competitive market and consistently generates the volume and quality of interest that empowers our homeowner and guest teams to meet their targets.
  • The Director of Marketing is first and foremost an operator, someone who thrives in execution, drives flawless delivery across all marketing functions, and holds themselves to a high bar.
  • This role works in close partnership with the Director of Homeowner Revenue and the Director of Guest Revenue, translating their goals and targets into demand generation strategies that deliver the right volume and quality of interest across both audiences.
  • Core Responsibilities Drive the execution and performance of all marketing functions across both of
  • In close partnership with the Director of Guest Revenue, this role aligns on strategy, priorities, and the demand targets needed to support occupancy and booking goals.
  • This includes owning the marketing strategies that create awareness, interest, and intent among the right guests for Del Mar's portfolio, overseeing paid advertising, SEO, email marketing, social media, and channel-level campaigns designed to drive traffic, generate booking demand, and support the occupancy and revenue targets owned by the guest team.
  • Ensure that all content, communications, design, and campaigns reflect a consistent, premium brand identity across every touchpoint, from listing descriptions to social media to direct mail.
  • Manage, coach, and grow the marketing team.
  • Develop and manage the marketing budget with a performance-first mindset, allocating spend across channels based on ROI and business priorities.

Compensation

  • $85,000-$110,000 Schedule: Full time, Monday-Friday, Occasional Weekends
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This listing is sourced directly from DEL MAR Vacations's careers page and normalized into a canonical job model.