Addepar
Head of Demand Generation
New York, NY
No sponsorship$200k-$260kDetected 42 days ago
SEOSEMEmail MarketingContent MarketingLead GenerationLeadershipMentoring
About the role
- Reporting directly to the Chief Marketing Officer, you'll be an integral member of the marketing leadership team.
- You'll oversee our global demand programs (campaigns, paid/digital, field, ABM, email and more).
- Addepar takes a market-based approach to pay.
Responsibilities
- Implementing a data-driven approach to identify and target high-quality leads and along with upsell opportunities, nurture them through the funnel, and drive sustainable conversions while increasing lifetime value
- Creating, implementing, and overseeing events and conference strategy leading the strategy, planning, and execution of events and conferences, ensuring alignment with brand objectives and optimizing these platforms as critical channels for client engagement, lead generation, and brand building
- Drive cohesive strategies that enhance brand visibility, optimize user engagement, and support growth objectives
- Building, leading and mentoring a team of talented marketing professionals, creating an environment that encourages both professional growth and excellence in execution
- Experience building a demand generation function and team, not only implementing from an established playbook
- Strong ability to collaborate cross-functionally and manage multiple stakeholders and priorities
- Addepar unifies portfolio, market and client data in a total portfolio view and delivers AI-powered insights within investment and client workflows.
- More than 1,400 firms in nearly 60 countries use Addepar to manage and advise on nearly $9 trillion in assets.
- Its open platform integrates with nearly 650 software, data and consulting partners to power end-to-end investment operations across firms of all sizes and complexity.
- Addepar supports clients worldwide with offices in New York City, Salt Lake City, London, Edinburgh, Pune, Dubai, Geneva, Singapore and São Paulo.
Requirements
- Extensive experience with digital marketing channels, including paid search, social media, email marketing, content marketing, and display advertising
Compensation
- The range displayed on each job posting reflects the minimum and maximum target base salary for roles in Colorado, California, and New York.
Benefits
- The current range for this role is $200,000 - $260,000 (base salary) + bonus + equity + benefits.
Company info
- Addepar is a global data and AI platform empowering investment professionals to turn complex financial information into actionable intelligence. Addepar unifies portfolio, market and client data in a total portfolio view and delivers AI-powered insights within investment and client workflows. More than 1,400 firms in nearly 60 countries use Addepar to manage and advise on nearly $9 trillion in assets. Its open platform integrates with nearly 650 software, data and consulting partners to power end-to-end investment operations across firms of all sizes and complexity. Addepar supports clients worldwide with offices in New York City, Salt Lake City, London, Edinburgh, Pune, Dubai, Geneva, Singapore and São Paulo.
- The Role
- We are seeking a Head of Demand Generation to own our full revenue marketing engine and lead our demand generation and digital marketing initiatives globally. Reporting directly to the Chief Marketing Officer, you'll be an integral member of the marketing leadership team. You'll oversee our global demand programs (campaigns, paid/digital, field, ABM, email and more). You will collaborate closely with our cross-functional teams to create and execute high-impact strategies that drive pipeline growth, revenue, and brand equity within new and existing business.
- Addepar takes a market-based approach to pay. A successful candidate's starting pay will be determined based on the role, job-related skills, experience, qualifications, work location, and market conditions. The range displayed on each job posting reflects the minimum and maximum target base salary for roles in Colorado, California, and New York.
- Addepar is a global data and AI platform empowering investment professionals to turn complex financial information into actionable intelligence.
Visa & Work Authorization
- Applicants must be legally authorized to work in the United States for any employer without requiring current or future visa sponsorship (for example, employment-based visas such as H-1B, F-1/OPT, or similar), and must be authorized to begi
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This listing is sourced directly from Addepar's careers page and normalized into a canonical job model.