Tin Can
Brand Marketing Manager
Seattle
Sponsorship not specifiedDetected 29 days ago
Project ManagementContent CalendarsBrand StrategyGrowth MarketingOutbound SalesResearchCommunicationAdaptability
About the role
- We're looking for a Brand Marketing Manager who thrives in the in-between - the person who can zoom out to see the full picture and zoom in to get things done.
- You'll report to our Head of Brand Strategy & Communications and work closely with teams across the company.
- At Tin Can, marketing touches everything: the newsletter that lands in a parent's inbox, the brand partnership that introduces us to a new community, the influencer who genuinely loves the product and wants to share it.
Responsibilities
- Newsletter ownership. Own Tin Can's email newsletter end-to-end - developing the content calendar, sourcing stories and updates from across the company, writing and editing copy, and managing send cadence.
- Research and identify brand-aligned creators and influencers, managing gifting, relationship-building, and coordination with our broader growth marketing influencer program to make sure everything feels like one Tin Can.
- Campaign briefs. Develop creative briefs that bring together consumer insights, cultural trends, and cross-functional inputs, giving our creative work a clear strategic foundation before it goes into production.
- Brand stewardship. Help steward Tin Can's brand standards across every consumer touchpoint - from the newsletter to partner materials to campaign assets - so the experience feels cohesive whether someone encounters us for the first time or the fiftieth.
- Marketing materials for cross-functional teams. Be the go-to for internal marketing support, creating and organizing materials for programs like Tin Can Communities, retail, and other teams that need brand-aligned assets and messaging.
- Affiliate program management. Manage and optimize our presence on affiliate and creator commerce platforms (including ShopMy), keeping product listings current, tracking performance, and identifying opportunities to deepen creator relationships.
- Reporting & tracking. Own post-campaign reporting across your areas of ownership - tracking performance, surfacing learnings, and bringing the "why" back to the team so we're always getting smarter about what's working.
- Strong verbal and writing skills. Your writing - across everything from email outreach, to partner and campaign briefs, to newsletter copy - is brand-aligned.
Requirements
- 4-6 years of marketing experience, ideally at a consumer brand, DTC startup, or agency with consumer clients.
- Experience owning or contributing to email newsletters - you understand what makes people actually open and read them.
- Comfort with influencer and partnership work.
- Comfort with ambiguity and a bias toward action.
Nice to have
- Familiarity with tools like Klaviyo, ShopMy, or similar email and creator commerce platforms is a plus, but we care more about instincts and adaptability than any specific stack.
Company info
- Tin Can is building a safer, simpler way for kids to connect - without smartphones.
- We're creating screen-free, delightful devices and services that let families call the people who matter most, free from the noise of today's digital world.
- We're building a bold, authentic, nostalgic, and kinda quirky brand that resonates with folks who want something simpler & better for their kids than the tech-infused lives we're currently living (and who have a sense of humor about it).
- As we gear up to scale to thousands of families, we're ready to bring on a Brand Marketing Manager to help make it happen.
- This isn't a role with a narrow lane.
- Partnerships & collaborations. Manage incoming partnership inquiries, identify outbound opportunities, and develop relationships with brands and organizations that share our values. You'll know a good fit when you see one and move quickly to explore it.
- What We're Looking For
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This listing is sourced directly from Tin Can's careers page and normalized into a canonical job model.