Inspira Education Group

Inspira Education Group

Director of Performance Marketing

New York City, New York · Director

Sponsorship not specifiedDetected 49 days ago
PythonSQLData AnalysisA/B TestingProject ManagementSEMGoogle AdsMeta AdsMarketing AnalyticsGoogle AnalyticsCRMPerformance MarketingForecastingLeadershipCommunicationProblem SolvingMentoringAdaptabilityOrganizational Skills

About the role

  • Your actions will be tied directly to client acquisition and revenue goals, constantly testing new platforms and approaches to stay ahead of the latest trends in the rapidly evolving digital landscape.
  • Your strategic insights will directly influence company-wide decisions and contribute to Inspira's mission of improving education accessibility.
  • This role demands analytical rigor, operational excellence, and strategic leadership.

Responsibilities

  • Set and drive the direct-to-consumer growth strategy across various channels: Google Ads, Meta, TikTok Ads, etc. - with the ability to be hands-on when needed
  • Drive performance and continuously optimize campaigns, audiences, and creative strategy to maximize ROAS across the performance marketing ecosystem.
  • Lead A/B testing, cohort analysis, and customer segmentation strategies to improve campaign performance.
  • Develop forecasting models and own performance reporting across all marketing funnels
  • Collaborate with a data team to develop and implement attribution models to evaluate the effectiveness of different channels
  • Collaborate with other marketing channel leads to ensure that consumer behavior trends are leveraged in other marketing channels
  • Develop a data-driven plan, setting and reporting on full-funnel KPIs to support business goals and priorities
  • Analyze key metrics to understand the effectiveness of marketing campaigns, make data-driven decisions to optimize performance and budget allocation, and report on performance to stakeholders
  • Lead our CRO initiatives and optimize client touchpoints to increase ROI
  • Develop strong relationships with product, customer experience, tech, and sales leaders

Requirements

  • Proven experience (typically 6+ years) in performance marketing roles, with a strong track record of driving measurable results
  • Hands-on experience with key advertising platforms (e.g., Google Ads, Meta Ads, LinkedIn Ads, etc.)
  • Strong analytical skills with the ability to interpret data and make data-driven decisions based on CAC and ROAS goals
  • Knowledge of advanced data analysis tools/languages such as SQL and Python
  • Strong comfort level working with data and proficiency in web analytics tools (e.g., Google Analytics) with the ability to extract, interpret, and leverage data for decision-making
  • Strong communication and presentation skills, with the ability to convey complex information clearly and concisely
  • Experience with marketing automation platforms and CRM systems

Company info

  • Inspira Education Group.
  • Inspira Education Group does not discriminate based on race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity, or any other reason prohibited by law in providing employment opportunities and benefits.
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This listing is sourced directly from Inspira Education Group's careers page and normalized into a canonical job model.