Pair Eyewear

Pair Eyewear

Paid Social Manager

New York, NY

Sponsorship not specified$120k-$130kDetected 16 hours ago
Full-Stack DevelopmentData VisualizationA/B TestingMeta AdsCRMCadenceLeadership

About the role

  • This role will report to our Director of Growth & VP of Marketing.
  • You'll have the opportunity to make a big impact on one of our fastest-growing revenue-driving channels in an incredibly collaborative, high-growth environment.
  • That means going deep on full-funnel campaign strategy, creative testing, measurement rigor, and channel expansion with the primary focus of driving efficient new customer growth.

Responsibilities

  • Develop and execute full-funnel paid social strategies across Meta, TikTok, and additional channels that balance brand storytelling with performance objectives
  • Own budget pacing and bid strategy management across campaigns, allocating spend dynamically based on where we see the most efficient incremental returns
  • Establish a strong POV on retargeting frameworks due to Pair's long lead to purchase journey with the goal of improving conversion rates and customer lifetime value
  • Partner with our data & analytics team on attribution models, incrementality testing, and Leads/CPA measurement - able to pressure-test what actually drove performance before scaling
  • Define tactic-level KPIs and build actionable reporting for leadership and cross-functional stakeholders
  • Collaborate with our Creative team to own our testing roadmap end-to-end - standing up process and ops for generating new content regularly and building durable test plans the team can reuse
  • Partner closely with our creative team to develop high-performing, platform-native content, using performance data to inform briefs and influence what gets made
  • Partner with other teams to identify landing page friction points across Paid Social and own the testing roadmap
  • Own sophisticated audience targeting frameworks across Meta and TikTok, sustaining results through platform shifts and stagnant performance
  • Partner cross-functionally with creative, product, CRM, and data & analytics teams to align paid social efforts with broader business objectives and campaign moments

Requirements

  • You have a proven track record of scaling social spend efficiently while maintaining or improving efficiency
  • 5+ years of experience in paid social strategy and execution, with meaningful time at a high-growth DTC or e-commerce brand or performance agency
  • Strong understanding of performance metrics including ROAS, CAC, CPA, LTV, incrementality, and attribution - and the ability to validate what's actually driving performance before scaling
  • ability to extract clear next steps from complex data sets

Nice to have

  • Experience with Looker or Google Data Studio to build dashboards and automate reporting
  • Familiarity with AppLovin, Pinterest, Snap, and/or Reddit as paid channels
  • Familiarity with weekly or high-cadence product drop environments
  • These considerations can cause your compensation to vary.
  • Additionally, this role might be eligible for discretionary short-term and long-term incentives.
  • We encourage all interested candidates to apply.
  • Pair is an equal opportunity employer.
  • We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

Compensation

  • At Pair, we carefully consider a wide range of factors when determining compensation.

Company info

  • At Pair Eyewear, we believe in placing our people at the center of everything we do.
  • We are dedicated to fostering a joyful and dynamic workplace, providing our employees with an environment where they can thrive and make a meaningful impact.

Visa & Work Authorization

  • e consideration for employment and will not be discriminated against on the basis of actual or perceived age, ancestry, citizenship, color, disability, familial status, family responsibilities, gender identity/expression
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This listing is sourced directly from Pair Eyewear's careers page and normalized into a canonical job model.