Databricks Inc
Principal Brand Content & AI Search Visibility
San Francisco, California · Principal · Contract
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About the role
- The content roadmap is driven by evidence.
- You've stood up ongoing GEO/AI answer analysis, and every major content bet ties back to a documented gap - where the brand is underrepresented, inaccurate, or absent - requiring gap-analysis skills and fluency with GEO/AI-visibility diagnostics.
- Business priorities and content output are in lockstep.
Responsibilities
- You will own the creation of high-quality and high-volume brand content, ensuring that content is structured, distributed, and measured to win visibility across AI answer engines.
- You will be responsible for building and maintaining the brand context, target prompts, and writing guidelines that guide agents and internal SMEs to create on-brand, accurate, and authoritative content.
Requirements
- Strong editorial judgment - proven ability to review and elevate drafts across formats to a consistent brand standard.
- Familiarity with GEO/AI-visibility tools such as Profound, Conductor, AirOps, Peec.ai, or similar platforms.
- Proficiency with Semrush, Google Search Console, and Google Analytics (GA4) to track technical optimization and brand visibility in traditional search engines.
- Familiarity with schema markup and structured data for AI/search discoverability.
Nice to have
- Working knowledge of SEO fundamentals plus hands-on recent GEO/AEO experience - comfortable diagnosing why a brand isn't being cited or surfaced correctly by LLMs.
Compensation
- Databricks is committed to fair and equitable compensation practices.
- The pay range(s) for this role is listed below and represents the expected salary range for non-commissionable roles or on-target earnings for commissionable roles.
- Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to job-related skills, depth of experience, relevant certifications and training, and specific work location.
- The total compensation package for this position may also include eligibility for annual performance bonus, equity, and the benefits listed above.
- Zone 1 Pay Range
- $223,100 - $306,800 USD
Benefits
- At Databricks, we strive to provide comprehensive benefits and perks that meet the needs of all of our employees.
- For specific details on the benefits offered in your region click here.
- Overview Culture Benefits Diversity Engineering Research Students & new grads
Company info
- A major part of the role is editorial judgment: this includes reviewing drafts from agents and adjusting prompts and inputs to improve output quality.
- Our Commitment to Diversity and Inclusion At Databricks, we are committed to fostering a diverse and inclusive culture where everyone can excel.
- We're looking for a content lead who sits at the intersection of brand content storytelling and AI-era discoverability.
- A core part of this orchestration is overseeing a system of AI agents that create, optimize, and evaluate content - a task that requires real editorial expertise applied to prompt design and agent engineering, not just tool adoption.
- At Databricks, we are committed to fostering a diverse and inclusive culture where everyone can excel.
Equal opportunity
- Our Commitment to Diversity and Inclusion
This listing is sourced directly from Databricks Inc's careers page and normalized into a canonical job model.