Headspace

Headspace

CRM Systems & Lifecycle Manager

Remote - United States · Senior · Full-time

Sponsorship not specified$79k-$110kDetected 126 days ago
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odds of building a lasting career here

45Sponsors, lottery-bound
Cap-exempt (no lottery)0
Sponsors this role72
Entry-level history0
PERM / green-card track0
Lottery odds (Level II)66
Fits your clock70

Sponsors, but it's cap-subject — you still face the weighted lottery (~30% per draw at Level II). Good if you win; have a cap-exempt backup on your list.

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Files H-1B transfers

2 transfer filings in the last year, covering 2 workers. Median labor-condition decision: 7 days. An employer that already files transfers is one that can take over an existing H-1B.

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About the role

  • About the CRM Systems & Lifecycle Manager role at Headspace The CRM Systems & Lifecycle Manager sits at the intersection of marketing data architecture and lifecycle execution - and that combination is what makes this role unique.
  • This is not a role that steps into a fully defined playbook.
  • You'll help architect and evolve the systems and processes that power lifecycle marketing as the team grows - requiring comfort navigating ambiguity, strong ownership, and a bias toward action.

Responsibilities

  • Own the data foundation that powers lifecycle marketing - evaluate what member attributes, events, and entitlements exist in Braze today, identify gaps between what's available and what campaigns require, and spec requirements clearly enough to drive Engineering and Data team prioritization
  • Partner with Engineering and Data as a technical peer - coming to those conversations with a documented point of view on schema design, data availability, and downstream CRM impact, not just a list of requests
  • Maintain and evolve Braze data integrity - audit segments, validate attribute and event data against expected behavior, and flag discrepancies before they affect campaign execution
  • Build and maintain documentation of the CRM data architecture - including how member data flows from source systems into Braze, what's reliable, and where known gaps or risks exist
  • Evaluate new data capabilities and Braze features with a systems lens - understanding not just what a feature does, but what data it requires, what it exposes, and whether the infrastructure supports it
  • Proactively identify structural limitations in the current stack that constrain lifecycle performance and build a case for resolving them - with prioritization rationale, not just a problem statement
  • Support the Lifecycle and Marketing Ops teams in driving strategy and execution for core lifecycle marketing initiatives, including the monthly newsletter and always-on engagement programs - owning the technical build and execution within Braze across email, push, in-app, and SMS channels
  • Design, execute, and analyze A/B and multivariate experiments in Braze - delivering clear reporting and actionable readouts to internal stakeholders
  • Support B2B client launches and migrations in partnership with the Marketing Ops team, ensuring seamless execution for B2B audiences
  • Independently identify and solve analytical and technical challenges across the CRM ecosystem - proactively expanding lifecycle and Braze capabilities without relying on Engineering, Product, or Analytics teams to drive the work.

Requirements

  • Strong understanding of multi-channel best practices, deliverability, and data protection laws

Nice to have

  • Bring strong systems thinking to the role - with experience working in event-based data models, the ability to read and write data specs, and comfort assessing what exists in the stack versus what needs to be built
  • SQL or Databricks exposure a plus
  • Braze certification strongly preferred
  • Experience with Liquid Logic highly preferred
  • Experience with Amplitude or Tableau a plus

Compensation

  • The anticipated new hire base salary range for this full-time position is $79,000-$110,000 + equity + benefits.

Benefits

  • The chance to shape what mental health care looks like next
  • Competitive pay and benefits that support your whole self
  • The anticipated new hire base salary range for this full-time position is $79,000-$110,000 + equity + benefits.
  • At Headspace, base salary is but one component of our Total Rewards package.
  • Additional details about our Total Rewards package will be provided during the recruitment process.
  • Headspace exists to provide every person access to lifelong mental health support.
  • They're our shared commitment to building a more connected, human-centered team-one that's redefining how mental health care supports people today and for generations to come.
  • How we feel about Diversity, Equity, Inclusion and Belonging:
  • Further, while employees of Headspace (formerly Ginger) cannot access Headspace products/services, they will be offered benefits according to the company's benefit plan.
  • Within this range, individual compensation is determined by a candidate's location as well as a range of factors including but not limited to: unique relevant experience, job-related skills, and education or training.

Company info

  • Our salary ranges are based on the job, level, and location, and reflect the lowest to highest geographic markets where we are hiring for this role within the United States.
  • At Headspace, our values aren't just what we believe, they're how we work, grow, and make an impact together.
  • These values shape our decisions, guide our collaborations, and define our culture.
  • A culture that's collaborative, inclusive, and grounded in our values

Equal opportunity

  • Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws.
  • A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Headspace.
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This listing is sourced directly from Headspace's careers page and normalized into a canonical job model.