Pointdigitalfinance

Senior Analyst, Marketing Analytics

United States · Senior

Sponsorship not specified$110k-$122kDetected 7 days ago

GitSQLdbtData VisualizationA/B TestingSEMMarketing AnalyticsGrowth MarketingPerformance MarketingForecastingAR/VRCollaboration

About the role

We are looking for a Senior Analyst, Marketing Analytics to join our Growth Marketing analytics team.
This role is well-suited for someone who can work independently and is proactive.
This role balances hands-on execution - dashboards, data models, measurement tooling - with the analytical work of understanding the data.

Build and maintain performance dashboards in Sigma that give channel owners a clear, reliable view of what's happening across paid media.
Write, update, and maintain SQL queries and dbt models to support reporting and analysis needs as channels and business requirements evolve.
Configure and QA pixels in Google Tag Manager, manage conversion uploads via Hightouch, and troubleshoot measurement issues as they arise.
Own regular performance monitoring and generate insights to optimize campaigns across one or more of SEM, Paid Social, Display, and CTV.
Support the design and analysis of A/B tests and geo-experiments across creative, audience, and media tactics.
Dashboard Development & Maintenance: Build and maintain performance dashboards in Sigma that give channel owners a clear, reliable view of what's happening across paid media.
SQL & Data Model Maintenance: Write, update, and maintain SQL queries and dbt models to support reporting and analysis needs as channels and business requirements evolve.
Martech & Measurement Operations: Configure and QA pixels in Google Tag Manager, manage conversion uploads via Hightouch, and troubleshoot measurement issues as they arise.
Channel Reporting & Root Cause Analysis: Own regular performance monitoring and generate insights to optimize campaigns across one or more of SEM, Paid Social, Display, and CTV.
Campaign Experimentation: Support the design and analysis of A/B tests and geo-experiments across creative, audience, and media tactics.

You have the opportunity to join us at a pivotal stage.
3-5 years of experience in marketing or media analytics, in a direct-to-consumer performance marketing environment with multi-million dollar monthly budgets, preferably in financial services.
Familiarity with martech and measurement tooling: pixel configuration, conversion tracking, and troubleshooting.
Experience with Google Tag Manager and/or Hightouch.

Contribute to ongoing attribution, incrementality, and forecasting work, including measurement for emerging channels like CTV.
Compensation at Point will be determined by skills, experience, and geographic location.

Point has identified the expected annual base salary for this role at this level based on the market by tiers (Region | Location |
Tier 1 | San Francisco Bay Area, New York, and Seattle | $110,200 - $121,800
Tier 2 | Chicago, Austin, Denver, Boston, Washington DC, San Diego, Portland, Sacramento, Philadelphia, Los Angeles & Santa Barbara | $97,850 - $108,150
Tier 3 | All other US metro areas | $91,200 - $100,800

We provide comprehensive medical, dental, and vision plans with options for flexible spending accounts (FSA) and health savings accounts (HSA).
We provide monthly stipends for internet, mobile plans, wellness perks, a one-time home office reimbursement, and company provided equipment including a MacBook and monitor.
We provide employment opportunities regardless of age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, veteran status, or any other protected class.
Unlimited paid time off: Recharge with unlimited paid time off and 10 company holidays.
Fully paid parental leave: Point will supplement state Paid Family Leave (PFL) so employees receive 100% of their regular base pay, plus two additional weeks of fully paid leave after state PFL ends.
In states without PFL, Point offers up to 8 weeks of paid parental leave.
Equity: We offer meaningful equity because we believe in sharing the value you help create.
Your contributions directly impact our growth, and your equity gives you a stake in our future success.
Financial wellness: We provide 401K retirement plans for employees as well as guaranteed life insurance and short- and long-term disability coverage.
Flexible remote and onsite work: Our teams work from many different locations and time zones.

Our mission at Point is to make homeownership more valuable and accessible.
Your work directly helps homeowners access their wealth, achieve financial flexibility, and realize life changing goals.
We're building a category defining company in home equity.
We've earned a 4.7 Trustpilot rating and an A+ from the BBB, a testament to the value we provide to our 20,000+ customers.
Our employees love working here!
We are a Certified Great Place to Work and a Fortune Best Workplaces in the Bay Area.
Work from anywhere in the U.S., while staying closely connected through virtual collaboration, team gatherings, and a people-first culture.
Local or 100% Remote

This listing is sourced directly from Pointdigitalfinance's careers page and normalized into a canonical job model.