Fetch
Staff Product Manager - Referral, Growth
USA · Staff+ · Full-time
Sponsorship not specifiedDetected 20 days ago
Machine LearningData ScienceA/B TestingUX ResearchProduct ManagementStakeholder ManagementOKRsResearchCommunication
About the role
- At Fetch, we believe that earning rewards should be fun, playful, and add value to our users' lives every day.
- This is a full-time role that can be held from one of our US offices or remotely in the United States.
- Serve as the product leader for referral growth metrics, using qualitative insights, behavioral data, experimentation, and product intuition to identify and prioritize high-impact growth opportunities.
Responsibilities
- Design referral loops and sharing experiences that create compounding network effects across acquisition, activation, engagement, and retention.
- Own the end-to-end referral lifecycle engine, including invitations, rewards, onboarding, activation, advocacy, re-engagement, and lifecycle optimization.
- Build the product capabilities, incentive systems, and experimentation framework that enable Fetch's referral growth engine to scale efficiently over time.
- Lead complex cross-functional initiatives across Product, Engineering, Design, Data Science, Marketing, Lifecycle Marketing, Research, and business teams, creating alignment through clear communication of strategy, progress, and measurable outcomes.
- Develop and execute an experimentation strategy around referral incentives, sharing mechanics, social proof, AI-driven personalization, lifecycle messaging, and community engagement.
- Partner closely with Lifecycle Marketing to orchestrate personalized referral journeys across owned channels and maximize referral conversion, activation, and long-term retention.
- Maintain a deep understanding of Fetch users, consumer behavior, partner dynamics, competitive referral programs, emerging AI capabilities, and industry growth trends.
- This role will own the end-to-end referral lifecycle-from invitation and conversion through onboarding, activation, re-engagement, and long-term advocacy.
- Success in this role requires a deep understanding of consumer psychology, incentive design, behavioral economics and growth loops to create experiences that compound over time.
Requirements
- Strong analytical fluency, with the ability to interpret user behavior, define success metrics, evaluate tradeoffs, and make data-informed decisions through experimentation.
- Comfort operating in ambiguity, creating structure where none exists, and defining new product spaces.
- Take ownership of outcomes, proactively remove roadblocks, and operate with a high degree of accountability in a fast-paced environment.
- In your Toolbox (Minimum Requirements): 5+ years of product management experience, including meaningful experience building consumer growth, referral, marketplace, social, or network-effect products.
Skills
- Excellent communication, stakeholder management, and influencing skills, including experience partnering with senior leadership.
Benefits
- Set the vision, strategy, and roadmap for building Fetch's referral growth engine, defining priorities, success metrics, and OKRs that align with company growth goals and our North Star of MAU.
- Leverage AI and machine learning to personalize referral experiences, optimize incentive structures, and unlock new opportunities for organic growth.
This listing is sourced directly from Fetch's careers page and normalized into a canonical job model.