The Home Depot

The Home Depot

Associate Media Manager - Paid Search

STORE SUPPORT CENTER, ATLANTA - 9090

Sponsorship not specifiedDetected 7 hours ago
SEMPerformance MarketingLeadershipCommunicationWriting

About the role

  • Position Purpose: The Associate Media Manager is responsible for owning and supporting the planning and execution of omni-channel campaigns, with a specific focus on in-house campaigns.
  • This role plays a key part in campaign implementation, ensuring that all objectives, strategies, and tactics are aligned with broader marketing goals.

Responsibilities

  • 45% Campaign Management - Manage some components of addressable channel campaigns directly, implementing larger strategy into each plan, including bidding, targeting, channel unit/ad creation, etc. with autonomy
  • Help to develop and support test & learn agendas
  • Involved in agency and partner management and integration into workflows
  • 15% Organizational Alignment - Build relationships and handle communications and feedback loops with key internal and external stakeholders, including channel and platform partners, agencies, etc
  • 45% Campaign Management - Manage some components of addressable channel campaigns directly, implementing larger strategy into each plan, including bidding, targeting, channel unit/ad creation, etc. with autonomy; Help to develop and support test & learn agendas; Track and ensure channel performance standards are met or exceeded
  • 15% Organizational Alignment - Build relationships and handle communications and feedback loops with key internal and external stakeholders, including channel and platform partners, agencies, etc; Ensure best practices are utilized/shared; Act as an informal leader and mentor within the channel organization
  • Manage some components of addressable channel campaigns directly, implementing larger strategy into each plan, including bidding, targeting, channel unit/ad creation, etc. with autonomy; Help to develop and support test & learn agendas; Track and ensure channel performance standards are met or exceeded
  • Build relationships and handle communications and feedback loops with key internal and external stakeholders, including channel and platform partners, agencies, etc; Ensure best practices are utilized/shared; Act as an informal leader and mentor within the channel organization

Requirements

  • Must be eighteen years of age or older.
  • Must be legally permitted to work in the United States.
  • No travel required.
  • The ideal candidate will be both detail-oriented and strategic, comfortable managing multiple priorities, and excited to contribute to the continued evolution of performance marketing efforts.

Nice to have

  • 3+ years of experience actively managing and implementing large omni-channel digital programs and budgets at an agency and/or large retailer
  • Previous experience with retail websites and analytics
  • Previous experience working with large established digital such as Google, Youtube, Bing, Yahoo, Facebook experience with newer such as Pinterest and Twitter a major plus
  • Solid understanding of technical pieces of digital marketing such as website analytics, audiences, data feeds, tracking codes, etc.
  • Presentation and writing skills
  • The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.
  • Minimum Years of Work Experience:
  • Communicates Effectively

Company info

  • 40% Channel Management - Support omni-channel planning, buying/activating and reporting for all programs and campaigns with autonomy, ensuring larger strategy is implemented as part of each program and/or campaign
  • 40% Channel Management - Support omni-channel planning, buying/activating and reporting for all programs and campaigns with autonomy, ensuring larger strategy is implemented as part of each program and/or campaign; Involved in agency and partner management and integration into workflows
  • Support omni-channel planning, buying/activating and reporting for all programs and campaigns with autonomy, ensuring larger strategy is implemented as part of each program and/or campaign; Involved in agency and partner management and integration into workflows
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This listing is sourced directly from The Home Depot's careers page and normalized into a canonical job model.