Mentoring Alliance

Director of Marketing

Tyler, TX · Director

Sponsorship not specifiedDetected 72 days ago

SEOSEMResearchLeadershipCommunicationCollaborationMentoring

About the role

PROFILE: As with other positions within this ministry, the Marketing Director is known for their strong Christian character.
This person sets an example for younger believers and nonbelievers and lives a life that is above reproach.
Since they are in full agreement with the Mentoring Alliance Statement of Faith, they recognize that a life consistent with our Christian heritage is of paramount importance.

Responsibilities

This includes directing the workflow of all MA marketing efforts, developing and modifying marketing strategies to obtain high-impact results, and providing key metrics throughout the organization that assist with increased effectiveness of exceeding revenue, fundraising, and marketing goals.
The Marketing Director provides godly leadership to the marketing team by providing direction, support, resources, and development necessary to thrive in their roles and achieve marketing outcomes.
Leads and drives organization-wide marketing strategy across departments and regions, ensuring clear and streamlined communication internally.
Coordinates with external vendors, consultants, and partners to expand marketing capacity and expertise, while overseeing content creation processes to maintain brand consistency and quality standards.
Leads monthly content planning and guides social media strategy, ensuring consistency, innovation, and measurable impact across all digital platforms.
Market Research & Analytics Directs market research to support strategic planning, program growth, and geographic expansion.
Conducts demographic analysis and partners with program teams to ensure targeted, effective outreach.
Provides timely data insights across the organization to support informed decision-making and strong cross-departmental alignment.
Supports the development of strategic media partnerships (TV, radio, print, and digital) to strengthen community presence while upholding brand standards and ensuring all assets reflect organizational values.
Performs additional duties as assigned by the Vice President of Marketing and Development and/or President, including participation in committees, staff meetings, board meetings, and organizational events.

Requirements

Bachelor's degree in Marketing or related field required;
Minimum of 5-7 years of proven management of marketing efforts of a nonprofit or related business required
Proven experience in strategic marketing planning
Excellent written and verbal communication skills required
Experience leading a dynamic team in a fast-paced work environment required
Computer literacy, including experience with Microsoft and Google Suite, required
By applying for this position, you are indicating that you agree with and have read the paragraphs above.

Compensation

In coordination with VPMD, the Marketing Director oversees, directs, and manages Mentoring Alliance's annual marketing and advertising plan in multiple regions.

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