Liquid

Member of GTM - Head of Growth

New York City

Sponsorship not specified$125k-$200kDetected 9 days ago

Performance MarketingForecastingCommunication

About the role

You'll work directly with the founding team, and your decisions will visibly move the company's most important numbers every week.

Own paid acquisition end to end: strategy, execution, and optimization across Meta, Google, TikTok, X, Reddit, YouTube, influencers/affiliates, and emerging channels - with full accountability for CAC, LTV, payback period, and funded-account growth.
Be hands-on in the platforms daily: building campaigns, structuring audiences and bidding, launching creative tests, and killing what doesn't work - while managing agencies and contractors to extend our reach.
Build our measurement foundation: attribution setup (MMP, pixel/server-side tracking, conversion APIs), incrementality thinking, and a reporting system that tells us exactly where the next dollar should go.
Drive the creative engine: partner with design and contractors to develop ICPs, hooks, ad concepts, landing pages, and conversion paths, and build fast feedback loops from performance data back into creative strategy.
partner with design and contractors to develop ICPs, hooks, ad concepts, landing pages, and conversion paths, and build fast feedback loops from performance data back into creative strategy.
We're hiring a Head of Growth to build and own our paid acquisition engine from the ground up.
You'll own the full funnel - from first impression to funded account - and be directly accountable for how efficiently we turn dollars into traders.

1+ years of experience in performance marketing,, paid acquisition, or growth - ideally in consumer fintech, trading, crypto, or another high-growth consumer product.
Experience managing and scaling budgets across major paid platforms (Meta, Google, TikTok, YouTube) - you've personally built, scaled, and optimized campaigns.
Technical fluency in attribution and tracking: MMPs, pixels, server-side/conversion API implementations, and the judgment to know when the data is lying to you.
Entrepreneurial mentality: you thrive in fast-paced environments with high levels of agency and ownership
We do not believe in traditional interview processes, and a practical experience is better for us to gauge your experience.
Work trials are paid generously and we may fly you out to New York City to integrate with the team and the office.
For this application, please expect a higher chance to attend an interview with us in-person at our office in SoHo, Manhattan.

About Liquid
Liquid is building the future of trading.
All employees are expected to be hands-on, and contribute directly to the company's mission.
Work ethic, contextual organization and strong prioritization are important.
All employees are expected to have strong communication skills.
They should be able to concisely and accurately share knowledge with their teammates.

You'll be the one who creates this engine, scales it past seven figures in annual spend, and turns it into one of the company's core competitive advantages.

This listing is sourced directly from Liquid's careers page and normalized into a canonical job model.