Entravision

Brand Manager / Technical

El Paso, TX, US

Sponsorship not specifiedDetected 14 days ago

ResearchCollaborationUnderwriting

About the role

Summary The Brand Manager - Latin Formats oversees the station's overall sound, audience strategy, and brand identity.
This position serves as the creative and strategic visionary for Latin formats-shaping content, curating music, guiding talent, and driving performance across on-air, digital, and streaming platforms.

Talent Management ● Hire, train, and mentor on-air hosts, producers, and board ops. ● Conduct regular air-checks and provide clear, constructive performance coaching. ● Collaborate with talent to create culturally relevant and engaging content for Hispanic audiences.
Operations Scheduling ● Create and manage broadcast schedules and logs. ● Coordinate automation systems, oversee production workflows, and maintain programming budgets. ● Ensure smooth execution of all dayparts and station features.
Audience, Ratings, Strategy ● Monitor Nielsen ratings, digital metrics, and streaming data to inform programming decisions. ● Use market research and audience surveys to strengthen brand position in the Latin marketplace. ● Develop strategies that reflect regional Hispanic listening habits and music trends.
Compliance, Marketing, Promotion ● Ensure full compliance with FCC regulations and internal policies. ● Manage underwriting or sponsorship elements in collaboration with sales. ● Work closely with promotions and marketing teams to execute station events, contests, and community initiatives.
Technical Production Oversight ● Oversee audio quality, production processes, and digital delivery methods. ● Coordinate taping, editing, imaging updates, and production tasks to maintain high-quality sound.

This listing is sourced directly from Entravision's careers page and normalized into a canonical job model.