Cryoport
Product Marketing Manager
Irvine, California · Director
Sponsorship not specifiedDetected 1 day ago
ExpressData AnalysisData VisualizationProduct ManagementProduct StrategyContent MarketingSalesforceSalesBusiness DevelopmentSupply ChainLogisticsCustomer SupportMedical DevicesResearchCommunicationMicrosoft OfficeNetSuite
About the role
- Messaging should educate and excite our clients and internal go-to-market teams and be consistently incorporated across all internal and external channels of communication.
- Serve as a key subject matter expert for assigned products and programs as a liaison to internal cross-functional teams and upper-level management by providing insights garnered from the Business Development/Sales, Program Management, and Sales.
- Continuously seek feedback from clients, end users, and stakeholders after launch to inform the NPD team of potential product improvements.
Responsibilities
- Plan, design, execute, and measure clear and comprehensive marketing plans for assigned products and services, collaborating effectively across the Marketing team to bring the right resources together for plan implementation.
- Provide sales team training, tradeshow and content marketing support for products, including but not limited to demos, special events, webinars, case studies, white papers, blogs.
- Manage post launch activities, such as but not limited to collecting and analyzing customer feedback, reevaluating product launch strategy, messaging, and value proposition.
- Presents to internal stakeholders on marketing initiatives - both internal and external and attends industry specific conferences as needed to inform and support marketing strategies.
- Partner with Product Management, Program Management, Engineering, and Marketing to execute copy, packaging artwork and collateral material development and support product launch timelines and new product adoption metrics.
- Maintain awareness of competitive products, potential competitive products, competitors, and competitor capabilities.
- Partner with Product Management to collect and analyze data on competitors and helps to organize this data into meaningful information.
- Develop goals, metrics and analyze sales and profit performance of assigned product area.
Requirements
- Bachelor's Degree in Life Sciences, Packaging, Engineering or Marketing related field required
Compensation
- Up to $130,000 depending on experience + stock + 401k + benefits
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This listing is sourced directly from Cryoport's careers page and normalized into a canonical job model.