GitHub

GitHub

New Media Director

United States · Director

Sponsorship not specifiedDetected 159 days ago
GitDevOpsA/B TestingMeta AdsGoogle AnalyticsGrowth MarketingLeadershipCommunicationCollaboration

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odds of building a lasting career here

37Risky
Cap-exempt (no lottery)0
Sponsors this role80
Entry-level history0
PERM / green-card track0
Lottery odds40
Fits your clock70

Thin sponsorship signal and lottery-bound. A low-probability bet with your clock running. Prioritize cap-exempt roles and proven entry-level sponsors first.

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Employer immigration record

from this employer's Department of Labor filings

Green-card follow-through: 100%

Of 5 labor certifications old enough to have been used, 0 expired without the employer filing the next step. Median time from filing to decision: 483 days.100% of their filings were for a worker who already held the job.Only certifications past the 180-day window are counted — recent ones cannot have expired yet.

Files H-1B transfers

1 transfer filing in the last year, covering 1 worker. Median labor-condition decision: 7 days. An employer that already files transfers is one that can take over an existing H-1B.

Sourced from Department of Labor LCA, PERM and prevailing-wage disclosure data. Employer matching is by name, so figures may be split across an employer's legal entities. Absence of a filing means none appears in our copy of the data, not that none exists.

Community outcomes

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About the role

  • This role sits at the intersection of social media, paid acquisition, and influencer ecosystems.
  • This role works with or effects almost every team at GitHub, and connects many dots to tell a consistent story to our audiences.

Responsibilities

  • Social Media Strategy and Content - Own and evolve the cross-platform social media strategy (e.g., TikTok, X, LinkedIn, Instagram, YouTube, emerging channels).
  • Develop content frameworks tailored to each platform's algorithm, audience behavior, and format (short-form video, threads, carousels, long-form).
  • Paid & Organic Campaign Strategy - Design and optimize campaigns integrating organic and paid media.
  • Manage paid social budgets and partner to create targeting strategies, audience specific outreach and performance tracking.
  • Build experimentation with data teams (A/B testing, creative iteration, audience segmentation) Partner with analytics to define KPIs (CAC, ROAS, engagement quality, conversion rates)
  • Influencer & Creator Strategy - Develop and scale influencer partnerships across tiers (macro, micro, niche experts, AI thought leaders).
  • Generate content cross-functionally - Partner with Communications, Developer Relations, Product Marketing, Content, Integrated and Growth Marketing teams to create developer first content.
  • Collaborate with product, comms, and leadership to ensure GitHub's brand, values and products enter the conversation through brand handles and community voices aligned to the company strategy.Ensure content and channels drive meaningful results.
  • Own the outcome
  • Create clarity

Requirements

  • 1+ year(s) people management experience
  • Proven track record managing both paid and organic campaigns with measurable impact
  • The ideal candidate understands how to translate complex, fast-evolving AI products and market trends into compelling content, campaigns with proven ROI and conversations that matter to the developer community.
  • Required Qualifications
  • 10+ years experience in business-to-business (B2B) integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or a related field
  • OR Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 8+ years experience in business-to-business (B2B) integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or a related field
  • OR equivalent experience.
  • Preferred Qualifications
  • Compensation Range
  • The base salary range for this job is USD $121,800.00 - USD $323,200.00 /Yr.

Nice to have

  • Experience working in or closely with the AI, SaaS, or technology sectors
  • Experience using GitHub and GitHub Copilot with an u nderstanding of AI products and development
  • Analytical mindset with experience using performance tools (e.g., Meta Ads Manager, Google Analytics, attribution platforms) and ability to bring social media expertise and insights to leadership and stakeholders
  • High creative judgment paired with performance-driven thinking
  • Customer-obsessed
  • Diverse and inclusive
  • Experience with social media publishing platforms, new and emerging channels and content formats, plus experience running programs across influencer/creator ecosystems and partnership models

Compensation

  • The base salary range for this job is USD $121,800.00 - USD $323,200.00 /Yr.
  • These pay ranges are intended to cover roles based across the United States.
  • An individual's base pay depends on various factors including geographical location and review of experience, knowledge, skills, abilities of the applicant.
  • At GitHub certain roles are eligible for benefits and additional rewards, including annual bonus and stock.

Company info

  • GitHub is the world's leading AI-powered developer platform with 150 million developers and counting.
  • We're also home to the biggest open-source community on earth (and 99% of the world's software has open-source code in its DNA).
  • Many of the apps and programs you use every day are built on GitHub.
  • Our teams are dreamers, doers, and pioneers, leading the way in AI, driving humanitarian efforts around the globe, and even sending open source to Mars (and beyond!).
  • At GitHub, our goal is to create the space you need to do your best work.
  • We're remote-first and offer competitive pay, generous learning and growth opportunities, and excellent benefits to support you, wherever you are-because we know that people flourish when they can work on their own terms.
  • Join us, and let's change the world, together.
  • EEO Statement
  • GitHub is made up of people from a wide variety of backgrounds and lifestyles.
  • We embrace diversity and invite applications from people of all walks of life.
  • We don't discriminate against employees or applicants based on gender identity or expression, sexual orientation, race, religion, age, national origin, citizenship, disability, pregnancy status, veteran status, or any other differences.
  • Also, if you have a disability, please let us know if there's any way we can make the interview process better for you; we're happy to accommodate!

Visa & Work Authorization

  • ployees or applicants based on gender identity or expression, sexual orientation, race, religion, age, national origin, citizenship, disability, pregnancy status, veteran status, or any other differences
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This listing is sourced directly from GitHub's careers page and normalized into a canonical job model.