GEICO

GEICO

Digital Marketing Manager, Product Marketing

New York City, NY, USA · Senior

No sponsorship$110k-$172kDetected 8 hours ago
PythonSQLSnowflakeData AnalysisData VisualizationA/B TestingStakeholder ManagementSEOSEMMarketing Analytics5G/LTEWordPressLeadershipCommunicationCollaborationMentoring

Stay score

odds of building a lasting career here

57Sponsors, lottery-bound
Cap-exempt (no lottery)0
Sponsors this role90
Entry-level history0
PERM / green-card track0
Lottery odds (Level III)83
Fits your clock70

Sponsors, but it's cap-subject — you still face the weighted lottery (~45% per draw at Level III). Good if you win; have a cap-exempt backup on your list.

Lottery odds assume a STEM candidate.

Personalize to your clock →

H-1B wage level

the lottery is wage-weighted — each level is one more entry

Level I · 1×
Level I$129,2511 entry
Level II$168,3142 entries
Level III$207,3763 entries
Level IV$246,4384 entries

The bottom of this range ($109,675) is below the Level I prevailing wage of $129,251. An H-1B cannot be filed below the prevailing wage, so an offer at the floor of this band could not be sponsored as posted.

Based on the DOL prevailing wage for this occupation and worksite, a base salary of $168,314 would place this position at wage Level II. That figure is within the posted range, and I'd like to target it. This role classifies under "Marketing Managers" for prevailing-wage purposes.

DOL prevailing wage, 2026-27 wage year · Marketing Managers (11-2021) · New York-Newark-Jersey City, NY-NJ. Wage level is derived by USCIS from the offered wage, occupation and worksite; the occupation shown is inferred from the job title.

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About the role

  • Within Product Marketing at GEICO, the digital funnel is where marketing investment either converts or doesn't.
  • This role exists to understand exactly why - and to fix it.
  • The output is a single, coherent picture of the digital funnel - and a prioritized, cross-functional agenda for improving it.

Responsibilities

  • Partner with Creative and Engineering to test and refine landing page concepts, translating performance findings into clear briefs and iteration recommendations

Requirements

  • Technical fluency: Proficiency in data visualization tools (Power BI or similar) and hands-on experience manipulating large datasets using SQL, Snowflake, or Python
  • Cross-functional partnership: Experience partnering with Analytics, channel owners, Engineering, Creative, and Product Marketing to translate performance findings into shared optimization plans
  • CMS execution: Comfortable working hands-on within a CMS (e.g., Adobe Experience Manager, WordPress, Contentful, or similar) to make page-level content and layout edits alongside Creative and Engineering
  • Communication: Ability to synthesize technical data into clear, executive-ready stories and recommendations
  • Experience in insurance, financial services, or another high-consideration consumer category where the path from ad click to completed application is long and complex
  • Direct experience with tagging, tracking implementation, and experiment setup in partnership with Engineering
  • Familiarity with answer engine optimization (AEO) and how it differs from traditional SEO in influencing discoverability

Nice to have

  • SEO/AEO: Experience partnering with SEO teams on technical and content optimization
  • familiarity with emerging AEO considerations is a plus

Compensation

  • $109,675.00 - $172,200.00 The above annual salary range is a general guideline.
  • Multiple factors are taken into consideration to arrive at the final hourly rate/ annual salary to be offered to the selected candidate.
  • Great Rewards: Competitive pay, benefits, and flexibility to support your well-being and future.

Benefits

  • Factors include, but are not limited to, the scope and responsibilities of the role, the selected candidate's work experience, education and training, the work location as well as market and business considerations.

Company info

  • Protecting customers through life's twists and turns with innovation and integrity.
  • Great Careers: Personalized development programs, mentorship, and certification assistance.
  • Great Culture: Inclusive and collaborative culture rooted in shared success.
  • Great Rewards: Competitive pay, benefits, and flexibility to support your well-being and future.
  • The equal employment opportunity policy of the GEICO Companies provides for a fair and equal employment opportunity for all associates and job applicants regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity, marital status, familial status, disability or genetic information, in compliance with applicable federal, state and local law.
  • GEICO hires and promotes individuals solely on the basis of their qualifications for the job to be filled.
  • GEICO reasonably accommodates qualified individuals with disabilities to enable them to receive equal employment opportunity and/or perform the essential functions of the job, unless the accommodation would impose an undue hardship to the Company.
  • This applies to all applicants and associates.
  • GEICO also provides a work environment in which each associate is able to be productive and work to the best of their ability.
  • We do not condone or tolerate an atmosphere of intimidation or harassment.
  • We expect and require the cooperation of all associates in maintaining an atmosphere free from discrimination and harassment with mutual respect by and for all associates and applicants.
  • Why Join GEICO?
  • At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities.
  • Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most.
  • We thrive on relentless innovation to exceed our customers' expectations while making a real impact on local communities nationwide.
  • Founded in 1936, GEICO is a member of the Berkshire Hathaway family of companies and one of the largest auto insurers in the United States.
  • When you join our company, we want you to feel valued, supported, and proud to work here.
  • That's why we offer the GEICO Pledge:
  • Great Company, Great Culture, Great Rewards, and Great Careers.

Visa & Work Authorization

  • At this time, GEICO will not sponsor a new applicant for employment authorization for this position
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This listing is sourced directly from GEICO's careers page and normalized into a canonical job model.