Sony
Senior Staff Brand Manager
United States, Los Angeles, CA · Staff+
Sponsorship not specified$192k-$288kDetected 5 days ago
Product StrategyBrand StrategyFinancial Modeling
About the role
- Sony Interactive Entertainment isn't just the Best Place to Play - it's also the Best Place to Work.
- Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand.
- SIE is a dynamic technology company, delivering cutting-edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual (IP) in the world.
Responsibilities
- Lead global cross-functional teams, responsible for pulling together holistic global business results for their portfolio.
- Manage internal creative teams and external agencies to deliver key marketing and creative assets and programs while ensuring alignment across multiple stakeholders.
- Partner with development studios to develop product marketing strategy for game titles, including determining appropriate target audiences, business models (financial models and/or monetization strategies), launch timing, and product/service feature sets.
- Manage global marketing budget for portfolio of titles.
- Our role at SIE is to create and nurture the experiences under the PlayStation brand, a name synonymous with entertainment excellence and creativity.
- Sony Interactive Entertainment is looking to hire a Senior Staff Brand Manager to support our exclusive games developed by PlayStation Studios.
- Reporting directly into the Senior Director, Global Brand Marketing, this role will work closely with a team of global marketers and partner with development studios to craft the brand and global go-to-market marketing strategy for several high-profile game titles.
Requirements
- Must have broad experience and understanding of all facets of the marketing discipline including consumer insights, product positioning, consumer promotions, online innovation and creative development.
- 10+ years of brand and product marketing.
Nice to have
- Deep understanding of and experience working on and shipping AAA Game is a must, platform experience a plus.
- Extensive knowledge of and a passion for video games is a huge plus.
- Bachelors degree or equivalent (MBA a plus)
- Click here to learn more.
Compensation
- At SIE, we consider several factors when setting each role's base pay range, including the competitive benchmarking data for the market and geographic location.
Company info
- As a subsidiary of Sony Group Corporation, we're part of a proud legacy of innovation and excellence.
Equal opportunity
- Statement:
- Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.
- We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.
- Sony Interactive Entertainment is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.
This listing is sourced directly from Sony's careers page and normalized into a canonical job model.