Incpg
National Account Manager, Kroger
Cincinnati, Hamilton County
Sponsorship not specifiedDetected 1 day ago
Data AnalysisProject ManagementSalesBusiness DevelopmentNegotiationExcelCustomer SupportLeadershipCommunicationPublic SpeakingMicrosoft Office
About the role
- SUMMARY: National Account Manager will represent company products with customers and broker personnel as a strategic partner. They are responsible for delivering the revenue, profit, and market share objectives within allocated budget by providing outstanding leadership, strategy development, business plan deployment, fact based selling, business analysis
- Focusing in on leveraging consumer, customer and category insights, to help identify actionable strategies and tactics, which will profitably grow the business at Kroger will be paramount to the success of the candidate in this role
Responsibilities
- Work with Sr. Director and broker team to develop the strategic and tactical "blue print" for the business within Kroger utilizing various tracking and insights tools (IRI, 84.51, Panel Data, Market 6 etc.).
- Develop and execute customer-specific trade (event) marketing opportunities, which are strategically aligned to the mutual needs of the end consumer, Kroger, and Company.
- Actively manage and support Sr. Director in the account planning process and customer business reviews.
- Develop and implement comprehensive sales presentations to promote and generate sales consistent with customer potential.
- Build and maintain positive business relationships with customer Category Managers, brokers and Headquarters team in order to facilitate solidify forward thinking results and partnerships.
- Partner with broker representatives and serve as a resource for market growth opportunities, proposals and programs.Assume a lead role in customer business development, contract negotiations, presentations, and sales calls.
- Manage and develop monthly forecasts for base and promotional business
- Analyze Promotional Activity and determine ROI.Develop recommendations for driving more efficient sales as a result of promotional analysis.
- Develop and execute key customer insights business plan with sound activation that meets/exceeds company goals.
- Review retail pricing to ensure companies brands are priced in accordance with company objectives.Develop and execute action plan to adjust pricing where necessary.
Nice to have
- Bachelors Degree Required (Business, Marketing preferred), with 5 - 10
Compensation
- Participate and develop annual broker reviews to maintain "A" players, utilizing innovative strategies to driving business results and deliver the company's revenue, profit, and market share goals within budget.
This listing is sourced directly from Incpg's careers page and normalized into a canonical job model.