Icertis
Go to Market Intelligence Manager
United States
Sponsorship not specifiedDetected 40 days ago
Leadership
About the role
- Market Intelligence & Insight Translation (Primary) - Run structured win/loss analysis to identify drivers of deal outcomes across segments, products, and competitors. - Diagnose root causes of wins and losses across pricing, product, packaging, positioning, and execution. - Quantify repeatable gaps by segment and revenue impact to prioritize where action
- is most needed. - Translate insights into actionable recommendations across pricing, product, packaging, and GTM plays, with clear tradeoffs. - Provide pricing-specific analysis on discounting, competitiveness, and deal structure to inform pricing strategy and guardrails. - Operate a closed-loop system to ensure insights drive decisions and measurably
Responsibilities
- Market Intelligence & Insight Translation (Primary) - Run structured win/loss analysis to identify drivers of deal outcomes across segments, products, and competitors. - Diagnose root causes of wins and losses across pricing, product, packaging, positioning, and execution. - Quantify repeatable gaps by segment and revenue impact to prioritize where action is most needed. - Translate insights into actionable recommendations across pricing, product, packaging, and GTM plays, with clear tradeoffs. - Provide pricing-specific analysis on discounting, competitiveness, and deal structure to inform pricing strategy and guardrails. - Operate a closed-loop system to ensure insights drive decisions and measurably improve win rates. - Partner with Sales, Product, Finance, and GTM leaders to convert recurring market signals into execution priorities. - Deliver regular market intelligence readouts to leadership with clear implications, recommendations, and follow-through.
- Pricing & Packaging Support (Secondary) - Support pricing and packaging strategy by providing competitive and market context to inform decisions. - Contribute to pricing and packaging analyses as needed, including competitive benchmarking and deal-grounded insights. - Partner with pricing and revenue stakeholders to ensure competitive considerations are reflected in proposals and execution. - Help translate approved pricing or packaging changes into clear competitive positioning for the field.
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