CodePath

Director of Growth

Remote, United States · Director · Full-time

Sponsorship not specified$180k-$230kDetected 14 days ago

GitA/B TestingProduct ManagementSEOSEMHubSpotGrowth MarketingOutbound SalesLeadershipMentoring

About the role

Role Type: Full-Time
Reporting to: Chief Product Officer

Responsibilities

designing the in-product experiences that drive re-enrollment and referral, activating alumni and student word-of-mouth at scale, and layering on paid and outreach channels where they accelerate what's already working organically.
On the product side, this role partners with Product to design platform experiences that drive re-enrollment, reduce attrition, and build the in-product mechanics that turn students into advocates.
On the marketing side, this role sets the channel strategy, manages the paid media budget, and makes data-driven decisions about where to invest and what to cut.
You will manage a Senior Manager of Growth Marketing & Outreach and work closely with Product, Curriculum, and University Partnerships, building a lean team as the function grows.
The right candidate is an analytically rigorous, AI-native growth leader, someone who designs systems, runs structured experiments, and sees expanding economic opportunity for underrepresented students in tech as a meaningful differentiator.
Design and scale community-driven growth loops (alumni referrals, student-to-student advocacy, employer word-of-mouth) turning CodePath's 40,000+ alumni network into a structured acquisition channel
Build referral mechanics into the student experience that make organic discovery a scalable channel, not just a side effect
Own CodePath's growth strategy and enrollment targets across student acquisition, faculty and institutional outreach, and enrollment lifecycle
This role exists to turn them into a compounding enrollment engine: designing the in-product experiences that drive re-enrollment and referral, activating alumni and student word-of-mouth at scale, and layering on paid and outreach channels where they accelerate what's already working organically.

Requirements

You've partnered directly with Product/Eng to scope, ship, and measure in-product mechanics (onboarding flows, re-engagement prompts, referral loops), and you can point to specific experiments and the lift they produced.

Nice to have

Experience marketing to developer or technical audiences
familiarity with developer community channels (GitHub, Discord, dev-focused content platforms, open source)
Familiarity with university partnership cycles, faculty decision-making, or academic champion programs
Experience owning a re-enrollment or retention metric, not just top-of-funnel acquisition
Experience creating sophisticated automated campaigns to large, segmented audiences via HubSpot or equivalent, email sequencing, LinkedIn, content-driven nurture
Ability to communicate with multiple audiences.
Experience managing or mentoring a small marketing or growth team

Skills

CodePath is the largest educator of college computer science students in the country.
People joining CodePath now will have the opportunity to help architect the next frontier of our work.
You use experimentation platforms and product analytics tools to run structured tests

Compensation

Total compensation includes base salary plus a guaranteed monthly supplement
For this role, we're hiring for a Director level position at an annual base salary of $135,000 to $175,000.
Total compensation is $180,000 to $230,000 which includes base salary plus a guaranteed monthly supplement.
Salary is determined based on your relevant experience and skills as evaluated through our interview process.
$180,000 - $230,000
$135,000 - $175,000

Benefits

CodePath prioritizes employee well-being with a competitive benefits package to support your health, financial security, and work-life balance.

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