Fellow
Chief Marketing Officer
San Francisco, CA · Exec
Sponsorship not specified$255k-$300kDetected 35 days ago
WritingBrand Strategy
About the role
- About Fellow We believe that the act of making should be meaningful and fulfilling, done with intention and precision.
- This is a hands-on, executive role responsible for elevating brand presence, driving customer engagement, and positioning Fellow as a premium brand.
- This role is based in our San Francisco, CA office and requires regular in-office presence in accordance with company policy.
Responsibilities
- Build, lead, and scale a high-performing marketing organization from 6 to ~20+ across creative, brand, eCommerce, and integrated marketing functions.
- Own the DTC business, including P&L oversight and budget management.
- Partner with sales, wholesale, and commercial teams to drive growth across channels.
- Lead all creative functions, including design, copywriting, and agency partnerships.
- Ensure marketing assets maintain elevated standards and reflect the sophistication of Fellow's products.
Requirements
- Proven marketing leader with 10+ years of experience, ideally in premium consumer goods, home appliances, or design-focused physical products.
- Track record of building and scaling omnichannel brands from $100M+ toward $500M+, with strong consumer branding, DTC, and retail experience.
- Experience defining and executing a cohesive brand strategy across creative, product, retail, and digital channels.
- Strong aesthetic judgment and brand sensibility, with experience telling complex product stories in a simplified, consumer-friendly way.
- Demonstrated ability to recruit, develop, and inspire high-performing marketing teams.
- Hands-on operator with both strategic and execution capabilities.
- Experience managing budgets, including P&L responsibility, media spend, and cross-channel allocation.
- Who you are
- Thrive in a fast-moving, high-growth startup environment, working with a blank canvas to create the plan, execute it, and make independent decisions with confidence.
- Passionate about design, product excellence, and creating premium consumer experiences.
- Highly collaborative and influential, able to work across product, commercial, and executive teams to drive alignment and impact.
Skills
- About Fellow
- When the simple motions of life become small moments of joy, that's Everyday Magic.™
- include
Compensation
- Competitive compensation including employee equity plan
Benefits
- Competitive compensation including employee equity plan
- Generous paid time off plan
- Medical/dental/vision insurance
- Better Yourself Wellness credit & Better Your Community donation matching
- Monthly Fitness Stipend
- Paid Parental Leave
Visa & Work Authorization
- use of race, color, creed, sex, sexual orientation, gender identity, gender expression, age, religion, national origin, citizenship status, disability, ancestry, marital status, veteran status, medical condition or any p
This listing is sourced directly from Fellow's careers page and normalized into a canonical job model.