Workiva

Market Intelligence Director

USA - Remote · Director

Sponsorship not specified$154k-$250kDetected 30 days ago

Product ManagementCRMSalesCustomer SuccessResearchLeadershipCommunicationCollaboration

About the role

Join a forward-thinking team where 100% of marketing employees set annual AI goals and complete comprehensive AI training.
As we transition to a fully AI-embedded organization, Workiva is investing in its marketers to be best-in-class AI practitioners.
Minimums and maximums may vary based on location.

Drive the architecture and design of a sophisticated competitive intelligence program, serving as the primary internal authority on competitive and market trends.
Drive the strategic direction of the Win/Loss program, determining how internal and external data integrations can best optimize GTM decision-making
Strategize on increased integration of cross-functional capabilities, building formal intelligence-sharing networks with key internal decision-makers to influence functional priorities
Develop impactful competitive messaging for global sales and marketing initiatives
Collaborate with marketing, product, and field teams to refine competitive positioning and influence product development roadmaps
Engage with clients and partners to influence decisions through timely and thorough competitive analysis
Workiva is the platform designed to bring confidence, control, and a competitive edge to the world's most complex organizations.
The work you do here helps organizations navigate uncertainty, maintain trust, and make decisions that stand up to scrutiny.
Workiva supports employees in working where they work best - either from an office or remotely from any location within their country of employment.

Bachelor's Degree in marketing or related field
10+ years of experience in market intelligence, competitive intelligence, product marketing or related fields, closely related roles that could include: product management and sales
Experience in the B2B technology and/or SaaS industry
Workiva employees are required to undergo comprehensive security and privacy training tailored to their roles, ensuring adherence to company policies and regulatory standards.

Proficiency in influencing Go-to-Market (GTM) strategies, approaches, and tactics
Exceptional communication skills with the ability to engage and influence stakeholders at all levels, from end-users and buyers to executive leadership
Deep expertise in competitive analysis frameworks, win/loss programs, and market intelligence tools, with a track record of turning insights into strategic action
Demonstrated success in collaborating and influencing cross-functional leadership teams, including Sales, Marketing, Product, Sales Operations, Enablement, and Customer Success
Expertise in competitive intelligence platforms, CRM, and analytics tools
30% travel for company events and internal meetings
Reliable internet access for any period of time working remotely and not in a Workiva office
Travel Requirements & Working Conditions

$154,000.00 - $250,000.00 ✅ A discretionary bonus typically paid annually
The salary range represents the low and high end of the salary range for this job in the US.
The actual salary offer will carefully consider a wide range of factors, including your skills, qualifications, experience and other relevant factors.

ability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other protected characteristic

This listing is sourced directly from Workiva's careers page and normalized into a canonical job model.