Ovative Group

Director, Influencer Marketing

Minneapolis, USA · Director

Sponsorship not specified$123k-$228kDetected 25 days ago

Influencer MarketingEHR/EMRLeadershipCommunicationCollaborationMentoring

About the role

As a Director of Influencer you will be the driving force behind influencer capabilities from development to execution of strategy
Establish strategic frameworks, playbooks, and best practices for influencer planning, casting, content development, and performance measurement
Ensure influencer strategies are grounded in Ovative's Enterprise Marketing Return (EMR) approach and tied directly to business outcomes

Partner with growth and client teams to shape influencer positioning, pricing, and go-to-market strategy
Contibute to building and scaling the influencer team, including org design, role definition, and hiring strategy
Coach a nd develop team members into future leaders, fostering a culture of accountability, curiosity, and excellence

5+ years of experience leading and mentoring teams, fostering growth and excellence
Proven, hands-on experience personally executing influencer campaigns, rather than exclusively overseeing work through agencies or vendors
Proven ability to define, analyze, and interpret influencer performance metrics across the full funnel, and to synthesize complex data into actionable insights and executive-ready storytelling around impact
Working knowledge of influencer, social, and platform tools ( i.e. creator discovery, campaign management, social listening, and reporting platforms) that enhance team workflows, speed, and consistency
and Skills Required:
Deep understanding of the Influencer ecosystem - social media channels, influencers, content, and creators
10+ years in an Influencer Marketing role developing and executing strategy and campaigns
Experience leading change and building new capabilities, including evolving processes, standards, and team ways of working in response to platform and business shifts
Strong understanding of how influencer marketing connects to and enhances paid media performance, with experience integrating creators into paid social, affiliate, and commerce-driven strategies to maximize full-funnel impact

Define influencer measurement standards, KPIs, and testing frameworks in partnership with measurement and analytics teams

At Ovative, we offer a transparent view into three core components of your total compensation package: Base Salary, Annual Bonus, and Benefits.
The salary range for this position below is inclusive of an annual bonus.
Actual offers are made with consideration for relevant experience and anticipated impact.
For our Director positions, our compensation ranges from $ 123,000 to $ 228,000, which is inclusive of a 3 0% bonus.
Culture matters and we've been recognized as a Top Workplace for ten years running because of it.
We demand trust and transparency from each other.

We provide strong, competitive, holistic benefits that understand the importance of your life inside and out of work.
Generous paid vacation policy
Top-notch health insurance options, inclusive of same sex partners
Family formation benefits including reimbursement options for fertility, pregnancy, and parenting needs
Monthly stipend for your mobile phone and data plan
Own Ovative's influencer channel vision and long-term roadmap for your clients, defining influencer's role within full-funnel, omnichannel media strategies

Culture matters and we've been recognized as a Top Workplace for ten years running because of it.
We demand trust and transparency from each other.
We believe in doing the hard and complicated work others put off.
We're open in communication and floor plan.
We're flat - our interns sit next to VPs, our analysts work closely with senior leaders, and our CEO interacts with every single person daily.
Put together, these elements help foster an environment where smart people can support each other in performing to their highest potential.
Ovative is committed to fostering an inclusive environment where everyone can participate and thrive.
We do not tolerate discrimination of any kind, including on the basis of race, sexual orientation, gender identity, or gender expression.
Our policies reflect this commitment-for example, our medical leave benefits are inclusive of same-sex partners, ensuring equitable care and support for all families.
forming partnership with Influencers to promote brand exposure across a variety of platforms to building brand awareness and introducing new customers to our client's brand.

This listing is sourced directly from Ovative Group's careers page and normalized into a canonical job model.